Insurance Product Marketing Specilaist

7 days ago

กรงเทพมหานคร, Thailand AIS Full time

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

Job Posting Location

Bangkok

Job Summary

Responsible for a wide range of responsibilities including market research, product development, marketing planning and control, pricing, distribution, selling and after sales service both to meet organizational objectives

**Job Description**:
Product Development
- Determines customers’ needs and desires by specifying the research needed and target group to obtain market information.
- Assesses market competition by comparing the company’s product to competitors’ products.
- Define product positioning for the suite and underlying platform capabilities, including clear differentiation, crisp value propositions and requirement that can be understood both internally and externally
- Brings new products to market by analyzing proposed product requirements and product development programs
- Provides information for management by preparing short-term and long-term product sales forecasts, reports and analyses; answering questions and requests.
- Performs other duties as required.

Product Communication
- Develop product campaign and content hitting all stages of the marketing and sales funnel
- Produce product and materials that enable sales teams with the training they need to be successful, and the tools to drive action (pitch decks, customer stories, call scripts, etc.).
- Lead and collaborate closely with insurer and sales teams to ensure value propositions align with customer needs

Product Innovation:

- Analyze a wide variety of data, market trend, competitors analysis to make data driven recommendations for concepts and lead innovation and product pipeline that directly respond to consumer desires/needs.
- Partner cross functionally and external to gain alignment on product strategic direction

Qualifications:

- In-depth knowledge focusing on Life insurance and demonstrable experience in product marketing and innovation
- Life insurance license is required.
- Bachelor's degree or higher in a related field
- Good in Thai & English both written & spoken
- Well understanding on an insurance or banking business. Background in non-life insurance product marketing is highly preferred
- Teamwork spirit with creative mind and willing to learn / can-do attitude
- Good interpersonal skills, service-minded, drive for excellence, ability to work effectively and ability to prioritizing and planning works to meet the timelines

Recruiter

Atitaya Dechpan (อทิตยา เดชปาน)

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