Customer Manager
17 hours ago
Developing digital strategy.
SEO/SEM/ASO, Social media, E-mail marketing, CRM.
Experience in retails industries.
Key Responsibility.
Developing digital strategy, channel management and creative best practice for each platform, as well as building and leading a high-performance marketing capabilities.
Managing budget to meet performance goals (KPIs, Digital Funnel and ROI) and collaborating with cross-functional (internal and business partner e.g FB/Google/LINE/TikTok) on achieving growth targets in own channels.
Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management.
Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win-back digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations.
Conceiving and executing on variety of content campaign to drive consideration, purchase intention and engagement to build advocacy and brand love.
Responsible for Digital Analytics Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, in order to preparing and presenting recommendations, reports and finding from data to team.
To be key contact for exploring new digital technology (Marketing technology) for improving performance/customer journey/cost efficiency or way of working.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Follow our Business Code of Conduct and always act with integrity and due diligence.
Other assignments as deem appropriate.
Qualifications.
Proven working experience in digital marketing at least 4 years.
Working on digital strategy and utilize CRM data.
Experience in growth marketing in platform management or performance marketing (in retail industry is a plus).
Strong analytical skills and data-driven thinking.
Strong ROI and growth mindset with track record of building performance marketing functions in fast-paced environment.
Solid project management skills, with ability to lead and collaborate, priority high impact activities and keep complex projects moving forward.
Lotus's.
Ek-Chai Distribution System Co., Ltd.
Buengkum, Bangkok 10230, Thailand.
**Job skills required**: SEO, Digital Marketing, SEM
**Job skills preferred**: Social media, Salesforce, Automation
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