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Senior Marketing Executive or Associate Vp, Social Media
2 weeks ago
**About IIX**
Impact Investment Exchange (IIX) is a pioneer in the global impact investing movement, dedicated to reshaping finance for sustainable development through capital mobilization, impact measurement, and gender-lens investing. For over 15 years, IIX has built the sustainable investing market by mobilizing nearly $500 million in private-sector capital, positively impacting over 160 million lives, and collecting over 90,000+ data points on sustainable micro, small, and medium enterprises (MSMEs).
At the core of IIX's work is IIX Values, an impact verification tech solution measuring social and environmental impact to the last mile. Our flagship initiatives, such as the Women's Livelihood Bond Series, Orange Movement, and IIX Intelligence, continue to drive innovation in sustainable finance, bringing meaningful change to underserved communities worldwide.
**About the Role**
As part of the Marketing team, this role will appeal to an individual with an upbeat personality and who is a team player. This position will be responsible for initiating and supporting the department in marketing projects and activities. This role requires a ‘hands-on', conscientious and self-motivated individual who consistently meets objectives and timescales. Being naturally organized and able to manage multiple projects at the same time is essential.
The applicant will work on a range of different marketing disciplines and on a unique portfolio of growing campaigns, content, and events, with assigned responsibility for specific key areas. Flexibility and a hands-on approach, including in campaign strategy and implementation, content development / copywriting, tracking and improving campaign performance, will be essential for success in a very busy working environment. This is an exciting opportunity in a demanding, but very rewarding role, within a fast-growing company.
You will have the opportunity to make a direct and measurable impact - on content, products, or internal and external clients. You will have direct exposure to the management team and have the chance to share your ideas and opinions with them regularly.
**Key Responsibilities**
- Assist and support the team in planning multi-channel marketing campaigns, launches, and digital/social plans in line with business strategies, following through on the execution and community management
- Covering brand and tactical campaigns for IIX Global's Products and Services, with a focus on building awareness, driving leads, and customer acquisition
- Support IIX's thought leadership campaigns and content across a variety of online and social channels
- Collaborating with the in-house designer to ensure that visuals and materials are in line with brand guidelines
- Conduct customer, competitor, and product research
- Create monthly reports containing a description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics
- Propose new and improved inbound marketing campaign ideas
- Organized and with excellent attention to detail.
- Proactive and able to work autonomously without being nudged or reminded about tasks and responsibilities.
- Able to manage multiple tasks simultaneously under deadlines and pressure.
- Able to anticipate potential problems and know when to ask for help.
- Able to understand that the world of marketing is not a 9-5 job, all the time.
- Professional in appearance and demeanor, comfortable dealing with high-level executives globally.
- Possesses a good sense of design and aesthetics
- Very strong marketing writer. Experience in PR and thought leadership content a big plus
**Qualifications & Requirements**
- Marketing Degree, Digital Agency experience, Digital related certifications, or equivalent working experience
- 5-7 years of Marketing experience
- Proven experience in managing B2B or B2C campaigns from end-to-end, to drive awareness, leads, and conversion
- Ability to work with agencies and industry partners.
- Hands-on execution experience for inhouse projects or agency projects.
- Good interpersonal communication, with digital metrics know-how.
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex and dynamic environment and focus on the delivery of results in the form of engagement, leads, and sales
- Good understanding and interest in new media - digital and social media marketing
**Why Join IIX?**
**Hands-on exposure** to impact investing and sustainable finance
**Opportunity to drive global change** in gender equality and climate action
**Fast-track professional growth** with training, mentorship, and leadership opportunities
**Work with leading institutions** - from UN agencies to top financial institutions
At IIX, we look for individuals who are:
✔ **Passionate** - Dedicated to impact investing and social finance
✔ **Resilient** - Able to navigate challenges in emerging markets
✔ **E
