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Pr & Marketing Communication, Senior Associate
2 weeks ago
Work closely with the PR team in outlining the PR and influencer marketing strategy for Thailand and communicate the key messages to any other involved parties.
Initiate, plan, and execute campaigns through media and influencers both online and offline effectively, including but not limited to social media, livestream, and events.
Explore and manage relationships with key influencers including media, editors, fashion bloggers, beauty bloggers, fashion brands, and celebrities. Strong relationships with lifestyle and fashion media will be highly considered.
Research and propose creative ideas for campaigns that increase awareness and ultimately revenue through media and influencers.
Keep updated on the marketing and content strategies across all channels, including but not limited to social media, events, and livestream.
Supporting the PR team for the management and tracking the brand marketing budgets and ensure the efficacy of spending.
Effectively communicate to team key issues and potential solutions for optimization, using technology enablers where possible.
Ensure timely reporting on marketing campaigns and resources to key stakeholders.
Who are we looking for?.
3+ years of relevant experience in PR or marketing, preferably on a fashion/lifestyle brand.
Fluent in Thai and high standard of English in both writing and speaking.
Well versed in social media platforms platforms like Facebook, Youtube, Instagram -Passion for fashion, building startups, e-commerce, and Pomelo -Proactive, outgoing and able to build relationships with fashion influencers and other media.
Creative, positive and fun attitude, able to work well with others with a different background in a team environment - a consummate team player.
Results driven, ability to work independently with tight deadlines and changes in priorities.
Experience and personal network in fashion editorial and media is a plus.
**Job skills required**: English, Social media, YouTube, Thai, Research
