Marketing Executive
2 weeks ago
**Responsibilities**:
- Market Research & Analysis: Conduct thorough research to understand the market landscape, user needs, and competition. Analyze data to inform marketing strategies and decisions.
- Brand Development: Help develop and maintain the brand identity of the Super App. Ensure all marketing materials align with the brand’s voice and vision.
- Marketing Strategy: Plan and implement comprehensive marketing strategies to drive app adoption, user engagement, and retention. This includes online and offline marketing campaigns.
- Content Creation: Oversee the development of engaging content that resonates with the audience and promotes the app’s features and benefits.
- Partnerships & Collaborations: Establish and manage partnerships with other companies, influencers, or platforms to expand the app’s reach and improve user growth.
- Campaign Management: Plan, execute, and monitor marketing campaigns. Analyze performance metrics to optimize future campaigns.
- User Experience & Feedback: Collaborate with product teams to ensure a seamless user experience and gather user feedback to inform product improvements.
- Budget Management: Allocate and manage marketing budgets effectively, ensuring a return on investment.
- Reporting & Analytics: Track marketing performance and provide reports on campaign outcomes, user acquisition, and engagement metrics to stakeholders.
- Networking & Events: Represent the app at industry events and conferences to build a network and stay up-to-date with market trends.
- Cross-Functional Coordination: Work closely with product development, sales, and customer service teams to ensure unified messaging and user satisfaction.
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