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Marketing Executive

3 weeks ago

กรงเทพมหานคร, Thailand YouTrip Singapore Full time

**What is it about in one line?**

Join us as a Marketing Campaigns Lead to steer the growth of the YouTrip brand by executing campaigns to acquire and engage users through owned and paid channels.

**Sounds interesting? Here’s more about us**

Our culture is entrepreneurial, open & inclusive, and teamwork-oriented. We are looking for talents with the aspiration to thrive in a rapidly growing business in the exciting FinTech space.

As a **Marketing Executive **specializing in campaigns and media management, you will be managing and executing campaigns to drive product usage and user acquisition. You will also be managing YouTrip Thailand’s media channels and executing campaign tactics to drive channel engagement and growth.

**You will**
- Lead the end-to-end development and execution of integrated marketing campaigns that support the growth of user acquisition, spending, and product utilization.
- Collaborate with cross-functional teams to identify new target audiences; develop, evaluate, and refine campaign and media strategies.
- Utilize campaign budgets and optimize strategies through data-driven insights to achieve revenue targets.
- Provide reporting and analysis of campaigns and media channel performances.
- Work closely with the marketing team to drive organic performance such as follower growth and reach across key media channels.
- Manage an in-house creative to execute campaign creatives and medias.

**You are**
- **A campaigns management expert **- You have great project and time management skills, with good attention to detail. You have managed end-to-end consumer-targeted campaigns with internal and external stakeholders and should possess **2-3 years of relevant experience.**:

- **An e-commerce fanatic **- You understand and can identify key shopping trends and B2C industry best practices that drive consumer spending. Having relevant experience in e-commerce or B2C marketing is a plus.
- **A trend expert **- You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. Having experience in managing creatives to drive efficient output and quality artwork is a plus.
- **An excellent communicator **- You have a good command of English and are able to articulate effectively with internal and external stakeholders.
- **A fearless self-starter **- You dare to push the creative boundaries, implement new ideas, and test new formats to optimize for conversion.
- **Data-driven **- You have a detailed understanding of numerical and have the ability to synthesize data into actionable insights. have a strong awareness of emerging trends and behaviors on Thailand’s media and are able to interpret digital culture to drive business objectives.

**What can you expect from us?**
- A free hand to innovate and continuously develop new ideas & concepts
- Direct report to the Marketing Manager in Thailand and be part of the dynamic marketing team
- Access to a deep bench of technical and business experts to work together
- The multicultural and vibrant work environment in the CBD
- Working with an entrepreneurial team of people in Thailand and Singapore.

**To apply