Category Integrated Media Manager

1 week ago

กรงเทพมหานคร, Thailand Nestle Operational Services Worldwide SA Full time

**POSITION SNAPSHOT**

Location: Bangkok
Company: Nestlé Communication & Marketing Services
Business Unit/Division: Full-time

Nestle is one of the biggest Food and Beverage company globally, and with the evolution of how our consumers consume different media, the integration of all media touchpoints is a critical component for us to continue to delight our consumers with best in class marketing communications across the consumer journey. The Category Integrated Media manager is a category co-pilot, working with Nestle brands in achieving their objectives through expertise in integrated media planning and strategies, performance and good management of related partner / suppliers/ measuring through aprais system. Ensuring brand capability building and greater competency on integrated media are in place and identify emerging business opportunities and models for brands.

**A DAY IN A LIFE OF...**
- To drive category Integrated Media and Data strategy (Offline-Online touchpoint including but not limited to TV, OOH, In-store Media, Social, Video, Streaming, Gaming, Search, KOLs, CRM, to name a few) to enable Marketing team's in achieving their Marketing and Media objectives and develop a category playbook with category learnings and best practices powered by data and consumer and media insights.
- Benchmark all buying performance to ensure continuous improvement. Market Procurement as a partner consultant on delivery/performance.
- Collaborate with Integrated Communication team to synergize and develop integrated media strategy with best in class creative execution.
- Challenge the media agency to drive relevant media innovations by leveraging media partnerships (e.g. google, meta, tiktok and offline media) and based on audience and consumer insights.
- Supporting brand team / IT team on rolling out and adopting global and local technology integration.
- Develop category capability building programs to transfer the knowledge from the team to the category and to drive Integrated media excellence within the category, leveraging internal and external capability building programs.
- Work with brand team and media agency to ensure full compliance of M2K and be guardian of Nestle Digital Accountability Plan (NDAP)
- Manage Media Audit (benchmarking and financial) and be category or Nestle Audit

**ARE YOU A FIT?**
- Minimum 4 -5 years experience preferably with end-to-end media strategy and planning (offline-online)
- Experience in advanced measurement studies such as but not limited to, Marketing Mix Modelling, Match Panel Analysis Study, Brand lift studies, Sales lift Studies
- Demonstrated successful development and implementation of media/CRM activities, preferably for FMCG brands
- Experience in working cross functionally
- Strong analytical and conceptual skills
- Strong project and change management as well as implementation skills
- Sound knowledge of SEO/SEM, display, native, social, in app media
- Experience in managing tech platforms such as Salesforce, DMP, CIAM, CMT, Google Analytics, Brightedge, Adverity.

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