Marketing Executive

3 days ago

กรงเทพมหานคร, Thailand The Chope Group Pte Ltd Full time

At a glance
This role will be an integral member of the Thailand Marketing team - responsible for driving traffic, awareness, and conversions through the conceptualisation and execution of marketing initiatives. The role will be in charge of the various communication channels (eDMs, social media, push notifications, etc.) and campaign management. Whether it's for user engagement or restaurant marketing, you will be expected to work with multiple stakeholders to create impactful content that gets people moving.

**Responsibilities**:

- Plan and create content for Chope's communications
- Conceptualise, write, and create graphics for digital assets across channels
- Deliver and analyse results with respect to campaign management, content, creatives, A/B testing, optimizing, and scaling for the Thailand market
- Work closely with Regional Marketing team to roll out regional campaigns and CRM strategies to onboard, engage, upsell, and prevent churn for our users

**Requirements**:

- 1-2 years of experience in digital marketing, content creation, or campaign management
- Excellent writing skills in English and Thai
- Experience in using Adobe Illustrator and Photoshop
- Detail-oriented, resourceful, and can adhere to deadlines across multiple projects
- Social media-savvy with a keen interest in content, lifestyle, and pop culture trends both locally and globally

While not required, the following skills/experience will be favourably considered
- Knowledge of HTML codes
- Experience in using Google Analytics and other web tools to track and analyse campaigns
- Experience in e-commerce and Shopify
- Having a passion for the F&B and technology ecosystem, particularly in the areas of dining, discovery, and deals

**Benefits**:

- Meaningful work - you’ll have ownership over and the ability to make a direct impact on the experience we’re delivering to our customers (You’re not here “just to execute”)
- Autonomy - you’ll be in an environment that enables you to challenge yourself, challenge team members, learn new skills, and try out new things
- Collaborative and an open culture that values receiving and giving feedback
- A competitive salary
- Flexible work arrangements that provide you the balance you deserve

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