CRM and Data Steward

**CRM and Data Steward**

**YOUR TASKS AND RESPONSIBILITIES**
- Is the technical Subject Matter Expert on all Veeva Platform modules and functionalities
- Acts as the Go-To-Expert for Bayer enabled modules and functionalities (e.g. Consent Capture & Management, CRM, Best-Time-to
- Meet, Survey, Event Management, Align, Coaching, Engage, Free-Text including monitoring process) and is able to train relevant stakeholders (e.g. Sales, Marketing, Medical).
- Understands and guides relevant stakeholders through the processes that are enabled by Veeva functionalities and other Bayer tools (i.e. DMAC).
- Is responsible for the continuous upskilling of relevant stakeholders regarding functionality, optimal usage including correct use of functionalities, release changes and best-practice processes.
- Responsible for testing new features / functionality enhancements in every monthly Global release
- Acts as 1st level of end-user support such as troubleshooting, ticket raising for all stakeholders.
- Supports publishing of digital contents into the Veeva CRM environment.
- Supports uploading or creation of Customer Surveys into the Veeva CRM environment and prepares & converts raw data into a format needed by relevant stakeholders for further analysis..
- Monitors the usage and finds solutions which will further enhance Veeva utilization and adoption (e.g. further training/guidance).
- Shares any sucess of approaches, makes suggestions on process and functionality improvements tothe APAC IMCM/ Data Steward Community. Provides additional support to these Communities to further excel in iMCM execution.
- Aligns on Veeva configuration aspects with Regional APAC Customer Engagement Excellence and IMCM teams.
- Is the expert on Multi Channel Cycle Plan (MCCP) execution
- Informs, trains and aligns with all stakeholders on optimal MCCP preparation, uploading, execution, monitoring and deviation management.
- Is the Go-to-Expert on the Veeva Align module whichis the pre
- requisite for optimal territory management and optimal MCCP uploading.
- Monitors the MCCP attainment rates by individuals, teams, geographies, provides analysis and recommendations on how to improve the achievements.
- Provides Customer data back to the Country SFE / Customer Engagement Excellence as basis for Segmentation and Targeting Exercises OR performs Segmentation and Targeting exercises on their own.
- Provides MCCP attainment data back to the Sales Incentive responsible colleagues for their analysis OR calculates incentives and then provides to stakeholders (depending on established Country process)
- Drives expert reporting solutions and sets APAC Performance Standard expectation
- Informs, trains and aligns on APAC aligned Key Performance Indicators, definitions, algorithms/fomulas and minimum standards with all stakeholders, both activity and sales results based, in cooperation with the Country Sales Force Excellence / Customer Engagement Excellence colleagues.
- Leads at expert level all relevant and available reporting solutions including, but not limited to activity (SFDC operational reports/dashboards, Adoption KPIs) and sales (e.g. IQVIA, (ex-) Distributor Data, In-Market Data, DnA solution, ex-pharmacy - where available).
- Expert in data visualization tools such as Tableau. Is the go-to person for ad-hoc report creation where globally aavailable solutions do not suffice.
- Is able to analyse the detail of reports by individual, team or geography, pro-actively flags issues or changes and provides solutions on how to improve the outcomes.
- Provides input and feedback to the APAC IMCM/Data Steward/BI Communities highlighting the success of approaches, makes suggestions on Reporting improvements.
- Assures Quality of People, Customer and Product Data (Medical & Commercial)
- In Configuration phase:

- Works with Migration team to agree on Migration scope.
- Maps to be migrated legacy data into new system
- Coordinates all data cleansing activities before data is migrated ensuring that only clean and relevant data is migrated.
- Helps to design the future data validation process (internal or external provider).
- Works on a data archiving plan for legacy system and coordinates alignment with local data privacy regulations
- In Testing phase:

- Supports migration, helps to test the new processes end-to-end and tests data quality.
- In Hypercare phase:

- Primary contact for all data related questions.
- Implements data quality measures provided from global team.
- After Hypercare phase:

- Dominates at expert level all relevant and available Bayer data, reporting standards, governance processes and dependencies.
- Inspires and motivates relevant stakeholders to achieve ambition - 100% complete and accurate data quality (data integrity) in the new database
- Informs, trains and aligns with all stakeholders on the processes regarding change requests to People, Customer, Product data, validates data requests and implements changes based on agree