Product Manager
3 days ago
**What you do**
As a Product Manager, you will be responsible for the development and execution of a Brand Strategic Plan (BSP) to drive market share growth and achievement of promotion targets for the allocated product/therapeutic area.
**Key Responsibilities**:
Planning:
- Develop BSP and strategies based on the analysis and research of market data, align with the product strategies/positioning.
- Execute the BSP in the correct direction through timely cross-functional collaboration and customer communication.
Marketing & Product Management:
- Establish relationships with KEEs, Healthcare Professionals (HCPs) and relevant policy makers.
- Plan, allocate and implement BSP for all responsible products - current and new products.
- Conduct market research to understand the market, competitors, and brand positioning.
- Contribute to field force training on product, product positioning and key messages.
- Attend regular sales meetings and joint calls.
- Keep cross-functional communication and collaboration, including Medical, Market Access & Government Affairs, Commercial Excellence and other departments.
Financial Management:
- Forecast, plan, allocate and manage budget to maximize resource allocation and ROI
- Patient-Focused Mindset & Others.
- Understand disease pathology, how it impacts the patient and where AstraZeneca’s products best fit during the treatment process.
- Identify patients ideally suited to AstraZeneca’s products through focused discussions on the customer's patient list with HCPs.
- Demonstrating knowledge and understanding of patients’ needs.
- Improving the patient experience and long-term value creation.
- Any other duties that may be assigned from time to time as required by the business.
**Qualifications**:
- Bachelor’s Degree in Pharmacy or related field
- At least 5 years of pharmaceutical experience in primary care/specialty care will be an advantage.
- Experience in Respiratory/ Diabetes / Cardiovascular / Oncology or specialty care portfolios.
- At least 3-5 years of marketing experience
- Experience managing complex projects.
- Excellent in communication, both English and Thai
- Proficient in English, Microsoft Word, Excel, and PowerPoint.
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