Social Media Account Manager

2 weeks ago

Thailand Pomelo Fashion Full time

**What's your role in the team?**:
**Pomelo** is the leading online fashion platform in South East Asia. A platform for fashion focused women with a combination of the best products, the hottest local and international brands, world class content and data driven personalized experiences. Driven by technology and backed by fashion and technology investors from across the world, our mission is to digitize fashion retail through our unique omnichannel model.

Through digital content, livestream, in store experiences, social media and advertising campaigns, our team of international in house creatives constantly push boundaries to wow our customers.

As a Social Media Account Manager at Pomelo you will be responsible for:

- Channel management for Instagram and Facebook for Pomelo brand and platform.
- Working with Social Lead, Marketing, Creative and KOL teams to plan, develop, and execute a social media strategy that broadens and elevates Pomelo brand awareness, as well as boosting reach and engagement.
- Your goal will be to inspire and delight our followers, injecting the Pomelo personality. Creating a stronger bond between the customer and the brand. Drive brand loyalty, engagement and new customer acquisition.
- Oversee social media calendar for Instagram and Facebook. Work closely with commercial and cross-functional teams to deliver timely content.
- Manage a content creator budget and talent stream to ensure relevant and engaging content is created for your owned channel and work closely with the KOL and inhouse studio team to coordinate talents.
- Develop and implement innovative, results driven growth strategies across your owned channel, including but not limited to livestream, social events, user generated content, giveaways etc..
- Create visually compelling social feeds that integrate new trends, collections launches, lookbooks and trending, inspirational fashion media.
- Track and monitor the impact and success of posts, testing and iterating as you go.
- Plan and execute live streaming on the app. (planning, scheduling, streaming)
- Manage a boosting budget for followers, reach, saves or engagement gain.

**Who are we looking for?**:

- Bachelor degree in Marketing, PR or Communications is preferred but not essential
- At least 2 years experience in a similar role or hyper active on personal social media with proven social media success.
- MUST be social obsessed And have a keen interest in fashion.
- Expert knowledge in Instagram as a platform.
- Strong aesthetic sensibility, ability to curate beautiful social experiences
- Experience of content planning & production
- Excellent communication skills, ability to delegate and brief content creators, studios, with a strong attention to detail.
- Excellent organizational and problem-solving skills
- A can-do attitude and willingness to go above and beyond what is necessary
- A passion for social media and for fashion.
- You will have your finger on the pulse of what’s trending on social media and are willing to pivot at a moment’s notice to ride the wave.
- Most of all you will be open to have fun and grow in a fast paced dynamic environment, with the independence to grow your channel, working with some of the best creatives in Bangkok.

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