Brand Manager

**Date**:Jan 3, 2025

**Location**: Pak Kret, TH

**Company**:AkzoNobel

**About AkzoNobel**

Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today - while creating an even better tomorrow. Let’s paint the future together.

© 2024 Akzo Nobel N.V. All rights reserved.

**Job Purpose**:
The purpose of this job is to manage the Country portfolio of Premium Interior paint products, including topcoats, primer/sealer and other essential system components, so that the category maintains a
competitive and healthy equity, and grows profitably. This includes driving the implementation of Country marketing plan, communications and innovation roadmap for the portfolio.

**Key Accountabilities**:
**RESPONSIBILITIES**
 **Marketing strategy**:

- Build and implement integrated marketing strategies for portfolio/brand annually and by brand campaign in alignment with marketing objective and contribution to business growth.
- Propose and directly responsible for brand’s health, in-market performance, including volume growth, market share and profitability.
-  **Brand management**:

- Manage all aspect of brand and trade marketing to build brand awareness, growth purchase intent and lead to sales.
- Analyze brand performance, market situation with macroeconomic impact and competitor’s movement about the brand to identify emerging segments, unmet customer needs and business issues to recommend proper action plans.
- Cost control to ensure all activities is within marketing budget and optimize ROI.
- Work closely with support functions to ensure smooth execution and delivery business objectives.
-  **Product management**:

- Work closely with Regional to develop new product that relevant with customer needs, including product concept, packaging adaptation and pricing strategy.
- Work closely with relevant function such as Regional MKT, RD&I, QA, Customer Service, Integrated Supply Chain to bring new product to live and successful.
- Monitor quality of current portfolio and conduct actions to fix if issues happen

LI-SP1

**Experience**:

- REQUIREMENTS
- Education: Bachelor’s degree and above in Marketing or Business Administration
- At least 03-year experience working in same position in multi-national company. Has knowledge of B2B marketing is an advantage
- Strong experience in Brand & Product management.
- Strategic thinking
- Strong analytical and project management
- Team building and Leaderships
- Good timing and budget management
- Good command in English
- Result oriented
- Hard working in pressurize business.
- Confident and dynamic personality.

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 44200