Key Account Executive
2 days ago
**About us**
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.
TWE is the largest exporter of Australian wine to Asia, with our brands - especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.
**What’s in it for you**
- Attractive remuneration and healthcare benefits
- 20 days of paid annual leave per year
- Flexible work arrangement to support your wellbeing
- Outstanding career development opportunities to realise your full potential
- Collaborative and inclusive culture where people and performance thrive
**About the role**
The Key Account Executive will assist the Luxury Sales Manager in implementing strategies designed to grow Penfolds' luxury presence, experience, and sales across channels, including HORECA, fine wine retail, modern trade, and wholesale. This involves recruiting and retaining strategic corporate accounts and high-net-worth individuals (HNWI) among private customers. The role requires an individual with a passion for luxury sales and the wine & spirits industry, a deep understanding of customer needs, and the ability to deliver a best-in-class experience for Penfolds customers, while also contributing to the overall luxury brand experience.
- **Customer Engagement & Sales Support**:
- Support the Luxury Sales Manager in recruiting and retaining corporate clients, high-net-worth individuals, and fine wine retail accounts.
- Assist in identifying new business opportunities and maintaining strong relationships with existing customers, including hotels, restaurants, modern retail top spender members, and wholesalers.
- Act as a point of contact for key customers, ensuring they receive exceptional service and experience the luxury standards Penfolds upholds.
- **Execution of Sales Strategies**:
- Assist in the development and execution of sales strategies to drive revenue within the HORECA channel.
- Coordinate and implement promotional activities, events, and tastings to engage customers and increase product visibility.
- Expertise in wine presentation and the ability to act as a wine educator for training and tastings.
- Work with the sales team to implement Penfolds’ luxury brand positioning in key customer touchpoints.
- **Presentation and Event Management**
- Strong event management skills, with the ability to manage marketing activations and coordinate with relevant stakeholders.
- Proven ability to engage with corporate clients, high-net-worth individuals, fine wine retailers, and HORECA accounts.
- Strong knowledge of luxury sales and the Penfolds brand, with an understanding of customer needs in the luxury market.
- **CRM & Relationship Management**:
- Support in managing customer data and maintaining the CRM system, ensuring it is up-to-date with relevant customer information.
- Help organize and execute personalized customer experiences that foster long-term loyalty.
- Use CRM tools to track customer engagement and sales performance.
- **Market & Customer Insights**:
- Analysis to understand customer preferences, industry trends, and competitor activity.
- Share customer feedback and insights with the Luxury Sales Manager to refine sales strategies and improve service offerings.
- **Reporting & Administration**:
- Prepare regular sales reports and provide data-driven insights to assist in strategic decision-making.
- Track sales targets and KPIs, ensuring that performance metrics are met.
- Assist with administrative duties, including internal and external communications, order processing, invoicing, and maintaining accurate records.
- Provide general administrative support to the team and management, ensuring efficient office operations.
- Manage office-related vendors, contractors, and service providers, ensuring smooth operations and timely deliveries.
**About you**
- Education: Bachelor’s degree in business administration, Marketing, Communications, Hospitality Management, or related fields.
- WSET level 2 is preferred
- Minimum of 3-5 years of experience in luxury goods, hospitality, sales, marketing, CRM management, or a related field.
- Proven experience in the luxury or high-end service industry, particularly in the HORECA channel or Luxury brand sales.
- Experience in CRM management or sales support functions is a plus.
- Strong service mindset with a passion for delivering a luxury customer experience.
- Excellent communication and interpersonal ski
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