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Campaign & Npp Manager

3 weeks ago

กรงเทพฯ, Thailand UPL ltd Full time

**Campaign & NPP Manager**:

- Job Id: 11880
- City: Bangkok, Bangkok Metropolis, Thailand
- Department: Marketing
- Function: Marketing
- Employee Type: Permanent Full Time
- Seniority Level: Mid-Senior level
- Description:

- **Job Summary**:

- To design, implement, and oversee trade marketing strategies and promotional campaigns to drive sales growth, enhance brand visibility, and build strong relationships with key trade partners.
- This role will ensure seamless alignment with the company’s overall business goals and lead the team in delivering impactful trade initiatives.

**JOb Responsibilities**:

- Execution of Marketing Plans
- Translate national strategic marketing roadmap into actionable field-level campaigns.
- Plan and execute farmer meetings, demo plots, dealer days, field trials, and exhibitions.
- Ensure activation of ProNutiva solutions and integrated crop programs in key crops (sugarcane, rice, durian, corn, fruits).
- Implement digital engagement (WhatsApp groups, Line, Facebook campaigns, agri apps) for farmer reach.
- Liquidation & Market Penetration
- Drive liquidation of inventory at distributor/dealer/farmer level in line with sales targets.
- Monitor sell-out and secondary sales to ensure strong demand pull.
- Execute schemes, loyalty programs, and promotional campaigns for dealers & retailers.
- Track competitor campaigns and recommend quick tactical responses.
- Team Management & Capability Building
- Lead, coach, and inspire the field marketing team (regional marketing officers, crop specialists).
- Build execution discipline - daily/weekly activity tracking, KPIs, reporting.
- Train field teams and sales staff on product knowledge, positioning, and farmer engagement.
- Foster a culture of “One Team One Focus”, collaboration, and accountability.
- Performance Tracking & Reporting
- Track ROI of field activities - cost vs. liquidation vs. adoption.
- Provide feedback to strategic marketing on farmer insights, crop trends, and program performance.
- Maintain dashboards for activation, coverage, and farmer reach.
- Regularly report progress to Country Head & Strategic Marketing.
- Cross-Functional Collaboration
- Work closely with sales team to ensure alignment between marketing activities and revenue targets.
- Collaborate with regulatory, supply chain, and technical teams for smooth execution.
- Act as bridge between strategy and field reality.

**REQUIRED EDUCATION, EXPERIENCE & SKILL**:

- Bachelor’s Degree in Marketing, Business Administration, or a related field (MBA preferred).
- Minimum of 10 years of experience in trade marketing, campaign management, or similar roles, ideally within [industry/sector]. - Proven expertise in creating and executing trade marketing strategies and campaigns.
- Exceptional communication and presentation skills with fluent proficiency in English.
- Strong analytical skills, with the ability to interpret data and generate actionable insights.
- Hands-on experience with budget management and cost optimization.
- Proficient in tools like Excel, PowerPoint, and data analysis platforms.
- Ability to lead teams, manage stakeholders, and work effectively in a dynamic environment

**Car allowance**:as UPL Policy

**Location**:Bangkok, Thailand