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Marketing Manager

3 weeks ago

กรงเทพมหานคร, Thailand Informa Markets Full time

**Company Description**
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

As Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good and quality attendance and attendees’ experience.

**PRINCIPAL DUTIES AND RESPONSIBILITIES**:

- Design and execute brand communications strategies and marketing plans for the events, as well as result-driven marketing promotions campaigns
- Develop marketing and client engagement strategies and initiatives for the Asia region to enhance Events awareness, drive sales and grow market share. Then work hands-on with members of the Marketing team to deliver each initiative on the marketing calendar
- Develop regional digital and social media strategies in line with event branding guidelines and campaigns, leveraging local insights and influencers to build brand awareness
- Work closely with key stakeholders to gather audience and commercial insights, develop a data driven POV on what motivates our buyers, and execute effective, measurable marketing campaigns
- Track responsible budgets and investments, ensuring budgets are managed in a timely manner and evaluate effectiveness and relevant performance metrics
- Support competitive benchmarking and provide data-driven insights and best practices for strategic planning;
- Manage content, social media, creative and marketing agencies and suppliers for identifying market opportunities and delivering aligned impacts
- Works closely and collaboratively with the Event and Sales team to plan and execute the event’s entire marketing campaign.
- Work with trade media and partners such as trade associations to extend promotional reach
- Onsite event management including but not limited to
- Pre-registration and onsite registration
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quotes

**Qualifications**
- At least 5 years of working experience preferably in events or exhibitions industry
- Required skills: Digital Marketing, B2B Marketing, Events Marketing
- Prefer Manager who has experienced in Marketing/Business Development or equivalent
- Self-driven
- Good interpersonal skills
- Capable to cope with stress and tight timeline

**Additional Information**

Our benefits include:

- Competitive Leave Policy (Annual Leave, Birthday Leave, Voluntary Leave and many more)