Associate Manager/senior Analyst, Marketing Innovation

**About Agoda**

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

**Our Purpose -**Bridging the World Through Travel**

We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

**Get to Know our Team**:
The Marketing Innovations Team at Agoda identifies & develops new marketing channels that have high growth potential. This department is highly creative, data-driven and focused on developing at-scale marketing programs that ensure Agoda's leadership in the new & emerging channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Marketing Innovations Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

**In this role, you'll get to**:

- Spearhead the development, execution, and optimization strategy for growing Agoda's new & emerging marketing channels
- Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
- Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
- Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management.

**What you'll need to succeed**:

- **Extensive Experience**: 5+ years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry. Bachelor's degree in Computer Science/Statistics/Math or Engineering or Economics and Finance is a plus.
- **Data-Driven Approach**:Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
- **Strong Communication Skills**:Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations. **Chinese language skills are a strong plus.**:

- **Stakeholder management**: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen

**It's great if you have**:

- Experience in digital or social media marketing
- Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.

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