Marketing Associate Manager

2 weeks ago

กรงเทพมหานคร, Thailand Unilever Full time

**MAIN PURPOSE**

The Marketing Associate Manager’s main role is to co-lead the SEA+KOR Disruptive Challenger strategy, communications and full mix innovations development and execution with supervision from the Marketing Director in collaboration with internal cross-functional teams and extended bottler teams.

**MAIN ACCOUNTABILITIES & RESPONSIBILITIES**
- Support Marketing Director in Driving Disruptive Challenger Strategy into new platforms/channels/cohorts.
- Lead and deliver against Mix Innovation and Communication Strategy for SEA (TH/PH/MY/SG/MO/VN) + KOREA as a Disruptive Challenger Brand.
- Lead the development of 360 Integrated Brand Communication that works across all countries in SEA+KOR with Creative, Digital and Media Agencies.
- Drive for leading edge digital, activation and media planning to drive cut-through for a niche, small, challenger brand.
- Lead regional LIT Innovation Projects on Retail Core and More opportunities.
- Lead 6P performance reviews in partnership with Business Development Manager and CMI.
- Driving Business Alignment.
- Leading discussions with the bottler’s marketing team to ensure alignment on brand plans.
- Drive implementation of the brand plans by working closely with the bottlers and Pepsico system.
- Budget Management for Regional Initiatives sitting in Local P&Ls in partnership with Local Business Development Managers who are the Local Budget Holders.

**KEY REQUIREMENTS**
- Strong experience in local & regional Marketing, particularly previous experience with innovation management and development of new products/packaging.
- Proven track record of delivering consumer-insight based marketing initiatives.
- Good strategic thinker, with business acumen and ability to partner with senior level executives.
- Strong influencing and people management skills - ability to engage/motivate colleagues and stakeholders behind a project.
- Proven ability to manage a matrix organization (cross-functional / cross-border) with multiple levels of alignment.
- Experience of working in an international environment and with different agencies.
- Highly agile and resilient with a strong disruptive and entrepreneurial mindset given limited A&M.
- Ability to overcome challenges to deliver on time with limited resources independently.
- Driven to lead winning teams by influencing.

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