Demand Planning Associate- Grabmart

2 weeks ago


กรงเทพมหานคร, Thailand Grab Full time

**Job Description**:
**Life at Grab**

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

**Get to know the Team**

Demand Planning is the demand growth engine for Grab. Work is inter-disciplinary - a combination of advanced analytics, customer segmentation, consumer insight. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation and driving implementation of key initiatives.

**Get to know the Role**

Role is a balance of advanced analytics and stakeholder management - leading day-to-day coordination with related parties i.e. Marketing team, Operations team on demand growth, while growing using data analyses to gain actionable insight (e.g. promo & incentive optimization, churn analysis, customer segmentation, etc) and working with cross-functional teams to drive execution.

**The Day-to-Day Activities**
- Analyze short to medium term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans and experimentation
- Scope advanced statistical analyses and predictive modelling in collaboration with the relevant teams
- Forecast spend on promos, incentives and other key initiatives for weekly, monthly and quarterly planning cycles
- Build presentation to influence senior stakeholders and enable data driven decision making
- Design efficient promo structures and other initiatives to drive demand growth and work with crossfunctional teams to execute
- Manage budget allocation and track cost from initiatives in collaboration with Finance

**The Must-Haves**
- A minimum 1 year of relevant work experience in financial services, management consulting or technology firms
- Confident in processing and analyzing complex data sets using Excel (Essential)/Tableau (preferred)
- Working knowledge of SQL is preferred but not essential
- Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
- Ability to see big picture while not losing sight of details
- A start-up attitude - willing to work hard to get things done

**Our Commitment**

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.



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