Intern, Marketing
2 weeks ago
**Job Description**:
**Get to know our Team**:
Grab’s marketing team is responsible for both branding marketing and performance marketing, meaning that we are here not only to win their hearts and minds but also to make them use our services. The team must come up with marketing strategies and campaigns to grow the Transport and New business effectively, yet creatively. The marketing team must create a measurable impact on the entire customer’s journey : starting from acquiring, activating, accelerating (upselling, and cross-selling), advocating, and re-activating.
**Get to know the Role**:
A once in a lifetime opportunity to nurture your career growth with real-world experience and work alongside Grabbers to drive Thailand forward
You will be a part of GrabFin marketing team - where you will support the team to drive Paylater by Grab and GrabRewards campaign executions. There will be chances for you to be exposed to cross-functions in different projects.
Join us if you are a fast learner, a creative thinker and up for challenges in a fast-paced environment
**The day-to-day activities**:
- To develop the strategies and communications for campaigns both initiate from internal and external such as merchant partners.
- Analyze market landscape to identify the opportunities and target consumers
- Understand the service/product and out target consumers
- Estimate the budget and business impact / ROI"
- To support the team with the creative brief for marketing materials such as in-app media, Digital Ads etc.
- To execute the marketing communication/media both in-app and out of app including backend setting and cooperate with other functions such as performance marketing, Finance, Legal and external parties
- Perform and analyze post-mortem in a data-driven manner to justify media performance and campaign ROI and share to the team.
- Oversee development of content and funnel optimization of inbound partnership/merchant leads generation and guide the team further
- Assist the team with the marketing administration tasks
- Support team when there are urgent and ad hoc projects.
**The must haves**:
- 3rd-4th year student in Marketing, Communications, Business Administration or similar fields.
- A good communication and project management skills
- A passion to drive growth with both data and creativity
- Ability to work independently and a flexibility to adapt to a fast-paced team environment.
- Proficiency in English in both speaking and writing
- **Official university letter requesting for internship is required**
**The Nice-to-Haves**
- Work experience in project management or marketing projects
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