Social Media Content Designer
1 week ago
Established in 2004, **OLIVER** is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of **The Brandtech Group**, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our **AI solutions** enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
**Role**:Social Media Content Designer (TikTok)
**Location**:Bangkok,Thailand
**About the role**:
A Social Media Content Creator for is responsible for developing engaging and creative content to build and maintain client's presence on TikTok.
**What you will be doing**:
- **Original Content Development**:
- Scripting and Storyboarding: Draft scripts or outlines for videos to ensure clarity and coherence. Plan shots and sequences to streamline the shooting process.
- Filming: Use smartphones or cameras to capture raw footage. Focus on lighting, framing, and composition to enhance visual appeal.
- Editing: Utilize TikTok's in-app editing tools or third-party apps to cut, trim, and arrange clips. Add effects, text overlays, and transitions to make content engaging.
- **Adaptation of Existing Content**:
- Repurposing Content: Adapt existing toolkit content from other platforms ( Instagram or Facebook) to suit TikTok's format and style, making sure it feels native to the platform for the client.
- Content Recycling: Refresh or remix older content to make it relevant for new audiences or current trends.
- **Localization**:
- Cultural Relevance: Modify content to align with Thai cultural nuances and audiences on TikTok.
- Language Adaptation: Translate or adjust language in captions, text overlays, or dialogues to cater to client audiences.
- **Trend Analysis**:
- Monitoring: Follow popular TikTok accounts, hashtags, and the "Discover" page to identify emerging trends.
- Adaptation: Adapt trends creatively to fit the brand's message while keeping up with what's current on the platform.
- Timing: Quickly jump on trends at their peak to maximize reach and engagement.
- **Audience Engagement**:
- Communication: Actively respond to comments and messages in a timely manner, fostering a sense of community.
- Encouragement: Pose questions, create polls, or invite followers to engage in content to boost interaction.
- Feedback Loop: Use follower feedback to improve content and meet audience expectations.
- **Brand Representation**:
- Consistency: Maintain uniformity in colours, logos, and music that align with brand, campaign and toolkit identity.
- Voice: Employ a consistent tone of voice that reflects existing clients TOV guidelines.
- **Performance Monitoring**:
- Data Analysis: analyise performance reports from clients social media agency and understand key metrics, such as views, likes, shares, comments, and follower growth. Use this data to measure success and inform future content strategies.
- Reporting: Compile regular reports to track creative trends and insiughts and recommendations with the wider marketing team and clients Thailand stakeholders.
- **Collaboration**:
- Networking: Build relationships with other creators, influencers, and brands for potential collaborations.
- Influencer Partnerships: Identify and collaborate with TikTok influencers to expand reach and credibility.
- Co-Creation: Engage in co-creation projects that leverage the creativity of multiple parties, resulting in unique and diverse content.
- **Content Strategy Planning**:
- Calendar Management: Develop a content calendar that aligns with marketing goals and promotions, allowing for strategic content distribution. Posting of content will not be necessary, however delivering content to exiting social media agency in a timely manner
- Content Mix: Balance different types of content such as behind-the-scenes, KOL and user-generated content to keep the feed versatile and engaging.
- Monitoring Trends & Trend-Jacking: Keep a close eye on trending topics, sounds, and challenges on TikTok. Understand how these can be adapted to fit the brand narrative.
- Timing Execution: Act quickly to participate in trends while they are still popular to gain maximum engagement.
- **Creative Innovation**:
- Experimentation: Test new video formats, such as stop-motion or time-lapse, and incorporate new TikTok tools and effects regularly.
- Feedback Incorporation: Use creative feedback from clients' team members / peers or audience to refine concepts and approaches.
- **Platform Optimization**:
- SEO Best Practices: Use relevant and trending hashtags strategically. Craft compelling captions that include keywords for better discoverability.
- Algorithm Understanding: Develop a
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