Social Media Executive
1 week ago
**Job Responsibilities and Qualifications**:
**Responsibilities**:
- Develop and implement social media strategies aligned with the brand, direction, and campaign goals.
- Create content schedules for various social media channels, including Facebook, Instagram, Twitter, TikTok, and YouTube.
- Create high-quality, engaging, and unique content such as posts, stories, videos, reels and graphics to promote news, concerts and festivals.
- Collaborate with cross-functional teams, particularly in design and video production to create visually appealing content.
- Monitor and engage with social media interactions to build a strong community and boost audience participation.
- Design and implement social media campaigns, contests, and promotions to increase followers, ticket sales, and event visibility.
- Stay up to date with the latest social media trends, tools, and best practices.
- Explore opportunities for innovation and expansion on emerging social media platforms and new tools.
**Qualifications**:
- Bachelor’s degree in marketing, Advertising, Graphic Design, Content Production, Media and Communication, Business Administration or above in related fields.
- 3-5 years of relevant experience in social media marketing strategy, focusing on brand engagement, influencer marketing, and content creation. (Prior experience in the entertainment or creative industries is preferred).
- Proven success in creating and executing large-scale social media campaigns that enhance brand visibility and foster audience interaction.
- Strong network and a comprehensive understanding of celebrity, KOL influencer marketing, particularly in building long-term relationships and optimizing influencer contributions to brand perception.
- Expertise in data analysis & insights to inform strategy and demonstrate ROI of advertising, with experience in social media analytics tools.
- Stay up to date with trends and emerging social media platforms and adapt quickly to leverage new digital opportunities.
- Strong portfolios showcasing effective social media campaigns and content development.
- Exceptional written and verbal communication skills.
- Creative thinker who generates unique ideas, thinks outside the box to come up with new initiative, and stays updated on current trends.
- Strong knowledge of social media analytics and the ability to interpret data.
- Multimedia production skills: content creation, scriptwriting, creative storytelling on social media platforms, and video editing (preferred).
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