Marketing Manager

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 11-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.

**The opportunity**:

- Lead and coach the marketing team to understand the local market.
- Develop, implement, and execute online and offline marketing strategies.
- Plan promotional campaigns to acquire and retain users.
- Manage partnerships and communications.
- Brand development and strategy.
- Create engagement content & design for drivers and users.
- Plan, communicate & report metrics of various campaigns.
- Acquire local media & marketing partners to maximize cross-promotions & brand exposure opportunities.
- Work with regional team to roll out regional projects.

**What we seek**:

- Lead marketing team in Bangkok and responsible for the market success in Thailand across the funnels Brand Awareness: Position Lalamove in fiercely competitive environment to make the brand locally relevant and loved increased engagement from customers and driver partners.
- ** Local campaigns management**: Lead the development, management, and execute the local campaigns, working closely with creative and media agencies, internal sales, driver operations team, and functional team based in Hong Kong to develop trackable, measurable integrated communications projects.
- ** Public Relations and Media**: Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities.
- ** Creative**: Lead local extentions of global campaigns, working on special projects (stunt, guerilla, content, digital innovation) that increase the relevance of Lalamove in the markets.
- ** Partnership**: Build strategic long term partnerships to increase in our user base.
- ** Digital Marketing**: Devise digital marketing problems ie. digital advertising, websites management, SEO, social media and content marketing.
- ** Retention & Loyalty**: Manage user retention activitites & to increase user's royalty.
- ** Collaboration**: Work closely with the Sales & Driver Ops team to develop marketing tractics for effective lead generation.

**What you'll need**:

- Experience working in an results-driven organization, a strong track record of working with data, dashboards, and implementing marketing strategies to drive impact.
- Ability to plan, organize, schedule, budget, and project manage across multiple teams across all aspects of marketing.
- Ability to develop & execute marketing strategies based on sound understanding of targets of customers and market data.
- Ability to understand the company needs and assist in forming strategic partnerships across various industries in accordance to company strategies.
- Minimum 5 years working experience with solid understanding of inbound marketing, B2B marketing, branding, PR, and digital marketing channels.
- Hands-on experience in executing and managing production, content creation, and graphic design work/teams.
- Experience handling agencies (Advertisement/ PR).
- Lalamove respects your privacy and is committed to protecting your personal data.

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