Lead Brand Marketing

1 week ago

กรงเทพมหานคร, Thailand Shopee Full time

Department Marketing
- LevelExperienced (Team Lead)
- LocationThailand - Bangkok

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- Overview:

- Job Description:

- Lead the development and execution of Monee’s brand strategy to build brand equity, drive customer loyalty, and differentiate in a competitive fintech landscape
- Work closely with the regional branding team to localize global/regional brand strategies while maintaining alignment with the overall brand vision and guidelines
- Define and evolve Monee’s brand voice, visual identity, and messaging framework across all customer touchpoints
- Oversee & execute the strategic direction and performance of Monee’s social media presence across platforms
- Identify opportunities for on-ground engagement and awareness, including pop-ups, retail branding, and local partnerships
- Analyze audience insights, platform trends, and initiative performance to continuously optimize content and strategy
- Develop and manage partnerships with KOLs/influencers to amplify brand reach and authenticity then evaluate performance and ROI using both quantitative metrics and qualitative insights
- Lead team members and ensure high-quality execution aligned with strategy

**Requirements**:

- Bachelor’s degree or higher in Marketing, Communications, Business, or a related field
- Minimum 6 years of experience in marketing, branding, or communications, preferably within fintech, digital services, or tech-driven consumer brands
- Proven track record of leading successful brand campaigns and managing cross-channel marketing strategies
- Deep understanding of consumer behavior, digital marketing tools, social media strategy, and branding frameworks
- Strong analytical & numerical skills with experience using tools such as Google Analytics, Talkwalker, or similar for performance and sentiment analysis
- Excellent communication and storytelling skills, with the ability to influence internal stakeholders and external partners
- Self-starter with a creative mindset and strategic thinking, able to thrive in a fast-paced, high-growth environment

  • Marketing Lead

    2 weeks ago

    กรุงเทพมหานคร, Thailand l'Oréal Full time

    Who are we? At L’Oréal - the beauty lies in the freedom to go beyond with our empowering entrepreneurial culture. We take pride in developing young talents who have the passion and ambition to make an impact in the beauty industry. **Join us on our mission to**: Create the beauty that moves the world. Being part of L’Oreal, "Talent" is the core of...

  • Head of Marketing and Branding

    3 days ago

    กรุงเทพมหานคร, Thailand Sertis Full time

    **Who We Are** Located in the heart of Bangkok's Phrom Pong District, Sertis is ASEAN's leading AI and Data Science company. Since 2014, our advanced products power the commercialization of enterprise and customer data for many of the region's leading enterprises. **What We Do** **Our Aspiration** At the very beginning of the AI Revolution, Sertis is...

  • Country Brand Lead

    3 days ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Role Description The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating...

  • Senior Global Brand Lead

    1 week ago

    กรุงเทพมหานคร, Thailand Unilever Full time

    **About B&W** Beauty & Wellbeing (B&W) includes some of Unilever’s most exciting categories including Skin Care and Hair Care with brands like Dove, Sunsilk, Clear and Vaseline. We are also home to our Prestige portfolio of luxury brands such as Dermalogica, Hourglass and Living Proof; and Health & Wellbeing, a carefully crafted collection of Vitamins,...

  • Country Brand Lead

    1 hour ago

    กรุงเทพมหานคร, Thailand Pfizer Full time

    Role Description The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating...

  • Marketing Lead

    1 hour ago

    กรุงเทพมหานคร, Thailand lalamove Full time

    Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work, or on the go. People talk about O2O, we live it! Currently, Lalamove is a leading global on-demand delivery...

  • Marketing Manager

    5 days ago

    กรุงเทพมหานคร, Thailand The Pizza Company Full time

    Company Description Minor Food is today one of the world's largest casual dining and quick-service restaurant companies with over 2,200 outlets operating in 27 countries. As an innovator in the food industry, we are passionate in delivering good food and great service to our customers to be a leading food operator maximizing stakeholders’ value. Today,...

  • Moose Brand Marketing Supervisor

    2 weeks ago

    กรุงเทพมหานคร, Thailand สยามไวเนอรี่ Full time

    **Moose Brand Marketing Supervisor**: About the role: This role oversees all marketing efforts related to the brand, ensuring alignment with the brand’s identity, values, and business objectives. You’ll play a vital part in maintaining a consistent brand image across all marketing channels and campaigns, strengthening our brand presence and impact in the...

  • E-commerce Brand Lead

    1 hour ago

    กรุงเทพมหานคร, Thailand LUXASIA Full time

    LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and...

  • Senior Brand Manager

    2 weeks ago

    กรุงเทพมหานคร, Thailand Unilever Full time

    Responsibilities- Leads the development of the Brand Marketing Plan.- Leads a multifunctional team to implement plan in the marketplace and monitors performance of the support plans.- Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.- Responsible for launch and network management (innovation, relaunch product,...