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Data Analytics

3 weeks ago

กรงเทพมหานคร, Thailand ธนาคารเกียรตินาคินภัทร จำกัด Full time

**All positions require a criminal background check.**
- Digital & Technology

**Data Analytics**:

- Date: 7 Mar 2025
- Location: Bangkok, Thailand
- Company: Kiatnakin Phatra Bank Public Company Limited

**Job Summary**:
As a Data Analyst, you will be responsible for generating leads, analyzing campaign performance, conducting A/B testing, and uncovering actionable insights to drive business growth. This role requires a strategic thinker with a winning attitude who is eager to explore new methodologies to enhance campaign performance.

**Role and Responsibilities / หน้าที่ความรับผิดชอบ**:

- **Lead Generation and Customer Acquisition**:

- Identify new customer acquisition opportunities through data-driven insights.
- Develop strategies to cross-sell products and services to existing customers.
- Collaborate with marketing and sales teams to optimize lead generation efforts.
- **Data Analysis**:

- Analyze campaign performance to identify trends, patterns, and areas for improvement.
- Provide actionable insights and recommendations based on data analysis to optimize marketing efforts.
- Perform ad-hoc analysis to support business needs and strategic initiatives.
- **A/B Testing for Campaign Enhancement**:

- Design and execute A/B tests to evaluate the effectiveness of different campaign strategies.
- Analyze test results to identify winning strategies and improve future campaigns.
- Collaborate with stakeholders to implement data-driven improvements.

**Qualifications / คุณสมบัติ**:

- 0 to 3 years of professional experience as a Data Analyst, preferably within marketing or customer acquisition.
- Proficiency in Python, PySpark, and SQL for large-scale data processing.
- Hand-on experience with A/B testing and campaign performance optimization.
- Strong analytical and problem-solving skills
- Good communication and interpersonal skills to effectively interact with cross-functional team

**Specific knowledge and skill / ความรู้เฉพาะตำแหน่ง**:

- **Winning Attitude**:

- Eager to logically explore and implement new methodologies to improve campaign performance.
- Proactive and innovative mindset to drive continuous improvement.
- Strong problem-solving skills and a results-driven approach.
- **Technical Proficiency**:

- Proficient in data analysis tools such as PySpark, Python, SQL.
- Strong understanding of statistical methods and data modeling.
- **Collaboration and Communication**:

- Excellent communication skills to effectively present insights to stakeholders.
- Ability to work cross-functionally with marketing, sales, and product teams.
- Strong organizational skills and attention to detail.
- **Solid understanding of financial industry.