Pricing Manager Thailand

Location: TH - Pathum Thani
Goodyear Talent Acquisition Representative: Katrena Calimag-Rupera
Sponsorship Available: No
Relocation Assistance Available: No
- Primary Purpose of the Position
- Drive and manage strategic pricing development together with PBU, such as value-driven pricing and commercial policy optimization
- Enable effective pricing steering processes and ensure the transparency of the pricing performance vs strategy
- Initiate and drive operational pricing incl. RRP, linear & structural adjustments, and promotions in the respective countries, and evaluate the effectiveness of the spend
- Drive local pricing Intelligence by ensuring the collection of the necessary data and supporting the development of efficient tools
- Support pricing implementation systems (eg. Vistex)
- Design & document standardized processes and methodologies

Job Responsibilities:
**Pricing Strategy Development**
- Ensure a value driven pricing approach by reflecting the value offering to the endconsumers into a fair price positioning vs competition. Evaluate the current positioning and develop a plan to reach the target status
- Estimate channel margins based on sales feedback and available data to drive commercial policy discussions with sales, taking into consideration the local GTM approach and business priorities
- Assume ownership for the pricing of new products and deliver the necessary information in a timely manner and required quality

**Pricing Steering Enablement**
- Evaluate monthly price performance vs agreed targets in line with the regionally defined methodologies
- Build pricing scenarios and escalate for the approval of changes vs the original plan
- Explain the reason and result of tactical deviations
- Mitigate unplanned deviations by taking respective actions on SKU / channel level

**Operational Pricing Excellence**
- Reflect macro developments such as RAWS impact in our pricing to safeguard profitability
- Use data analytics to identify structural pricing adjustments on SKU level that maximize revenue and margin
- Working closely with sales, implement a robust promotional agenda and establish a follow up process of the achieved results
- Utilize RRP as a supporting instrument for our business partners to reflect the relative value assessment of our products

**Pricing Intelligence**
- Systematically collect pricing insights from customers, sales, and available external data sources and use them together with studies available from other departments to feed pricing analyses
- Proactively look for available competitor activities and document these accordingly
- Analyze customer preferences and behaviour, including price elasticity, to identify pricing opportunities.
- Leverage on and support the development of tools and software required to increase pricing process efficiency

**Pricing Implementation & Process**
- Support the implementation of new pricing systems (eg. Vistex)
- Gain local support by sharing the added value and train endusers accordingly
- Identify, document and seek to systematically optimize local pricing processes to increase transparency and efficiency

Job Qualifications:

- Bachelor's degree in related business or “hard” science field
- Experience in pricing, sales or consulting
- Experience developing pricing strategies and rolling out pricing programs
- Work experience in consumer products and/or B2B environments
- Experience in multi-cultural environments
- Demonstrated ability to lead change
- Experience managing several distributions channels / targeting different endconsumer segment
- Experience in communication with high-level stakeholders
- Strong analytical and critical thinking skill
- Knowledge of pricing concepts (pricing waterfall, pricing hydraulics, rebates, discounts, RRP..)
- Excellent presentation, negotiation and communication skills
- Solid interpersonal skills, demonstrated ability to lead and influence to create alignment
- Strong financial acumen
- Solid interpersonal skills; demonstrated ability to lead and influence to create alignment
- Positive, consultative, and energetic with an abiding sense of urgency