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Mindshare Head of E-commerce
2 weeks ago
This is an opportunity to build the Ecommerce practice across the most exciting brand portfolio in the world - one that ranges from brands born in the digital age to FMCG legends to iconic sports brands.
Performance marketing is Mindshare's key focus area so this role will have an opportunity to support and work with leadership teams, business team leads, regional E-commerce Head and network communities and clients.
**Responsibilities of the role**:
Develop and execute the vision and strategy to continue to build and grow Commerce for all Mindshare Clients.
Build, develop and create world class frameworks and systems that embraces innovation and delivers results. Bring new ideas, creativity, and insights across all media (digital, in-store and experiential).
Develop reporting and forecasting modules to show positive ROAS which can then be implemented across all E-Commerce clients.
Be the go-to-person for all commerce related work streams as part of client briefs, pitches and existing engagements.
Active participation in overall commerce product development to provide full-funnel visibility to clients.
Identify trends in the market, and business practices to find ways to capitalize on the constant changing landscape.
**What you will need**:
Minimum 10 years' experience in digital marketing, most of which in the retail/CPG industry with prior experience working with market places or multi-brand sites such as Lazada, Shopee, or any other online business partners.
Proven success leading and inspiring a large cross-functional team of digital commerce business, technology, and operational business units.
Strong performance marketing experience. Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.
Superior analytical skills and the ability to leverage performance data and convert consumer insights and trend data into high impact marketing initiatives.
Experience in a rigorous testing environment. Must be passionate about presenting a fact-based argument and be results/metrics driven.
Can effectively communicate complex digital commerce concepts to all levels of the organization.
More about Mindshare.
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
About Thailand.
In a population of 69 million people, Thailand's mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
**Job skills required**: eCommerce, Product Development, Digital Marketing
