Digital Marketing Manager

Summary

Job Overview

Digital Marketing Manager is responsible for leads digital marketing execution for hotels within the region, acting as the primary contact for property teams to drive brand-consistent, high-performing campaigns. Responsibilities span property-level support, regional campaign rollout, pre-opening digital leadership, and ongoing performance optimization across paid media, SEO, CRM, and web channels. The position requires hands-on expertise with leading digital tools and platforms to deliver measurable results and meet brand KPIs.

Duties & Responsibilities

Hotel-Level Support & Guidance
- Act as the first point of contact for property Digital Marketing Managers for day-to-day execution, campaign troubleshooting, and best practice sharing.
- Review, advise, and optimize property-level digital campaigns for brand consistency and performance.
- Provide regular coaching, feedback, and reporting templates to ensure hotels meet digital KPIs.

Regional Campaign Execution
- Execute regional brand and F&B campaigns across all relevant digital channels, ensuring creative, targeting, and messaging are aligned with The Standard’s brand voice.
- Adapt global creative concepts for regional relevance and rollout.
- Coordinate cross-channel execution including paid search, paid social, display, metasearch, and CRM.

Pre-Opening Digital Leadership
- Lead the performance digital marketing executions for new hotels, including paid media campaigns, and SEO optimization.
- Work with sales, and revenue teams to ensure integrated go-to-market strategies.

Performance & Optimization
- Monitor and analyze campaign performance at both regional levels
- Use data to make real-time optimizations and inform future planning.
- Benchmark performance against industry/brand standards and past results.

Web, SEO & CRM
- Ensure property landing pages and hotel content are fully optimized for search visibility and conversion.

Tools & Platforms

The role will require advanced, hands-on use of:

- Paid Media Platforms: Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager.
- Analytics & Tracking: Google Analytics 4 (GA4), Adobe Analytics, Google Tag Manager, Meta Pixel, Looker Studio, UTM tracking.
- SEO & Keyword Tools: SEMrush, Google Search Console, keyword research tools

Metasearch & OTA Management: Koddi or equivalent.
- Conceptualize, design, and animate 3D motion graphics that effectively communicate our brand identity, messaging, and marketing objectives.
- Utilize 3D modeling software (such as Cinema 4D, Blender, Maya, or 3ds Max) to create stunning visual effects, animations, and simulations.
- Collaborate closely with the creative team to brainstorm ideas, develop concepts, and storyboard motion graphic projects.
- Create detailed illustrations and graphics, and seamlessly integrate them into motion graphic designs to enhance visual storytelling.
- Stay abreast of industry trends and emerging technologies in motion design and 3D animation, and incorporate innovative techniques into projects.
- Ensure consistency in design aesthetics, branding, and messaging across all motion graphic projects.
- Optimize motion graphics for various platforms and devices, including web, social media, presentations, and video content.
- Work efficiently to meet project deadlines while maintaining high standards of quality and creativity.
- Communicate effectively with team members to discuss project requirements, provide updates, and incorporate feedback into design iterations.

**Qualifications**:
Qualifications, Knowledge and Skills:

- Bachelor’s degree in Marketing with Digital focused.
- At least 7 Years of hands-on digital marketing execution in hospitality, lifestyle or luxury brand.
- Proven ability to manage multi-channel campaigns from concept to launch using the above tool stack.
- Pre-Opening hotel Experience is highly valued.
- Proven working experience in Asia is an advantage.
- Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
- Ability to work independently and to partner with others to promote an environment of teamwork.
- Act with integrity & confidence; our reputation is paramount to our success.
- Ability to manage change effectively.
- Highly motivated and pro-active; act with professionalism and positivity in all interactions.
- Ability to deliver high and consistent service standards.

Due to the nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the Hotel which may include overtime, weekends and holidays. The employee will carry out any other duties as are within the scope, spirit and purpose of the job as requested by their supervisor.

The employee will actively follow The Standard policies and will maintain an awareness and observation of Fire and Health & Safety Regulations.