Product Manager/ Senior Product Manager
1 week ago
To develop strategic planning and implement a consistent and integrated marketing strategy for vaccines to meet established sales target with effective resource allocation to maximize the profit and deliver business objectives.
To execute strategies that effectively engage with and leverage relationships with key opinion leaders to drive product awareness, adoption, and advocacy.
To build and maintain strong relationships with influential healthcare professionals and experts in the field to ensure that our products are well-received and endorsed within the medical community, especially at medical schools and hospital levels.
To plan, coordinate, and organize various activities including initiatives that promote and support products. This involves organizing activities such as conferences, symposiums, training sessions, and other events to engage stakeholders, educate customers, and drive product adoption.
To develop branded materials in delivering clear messages to HCPs across omnichannel approach.
To lead internal training for vaccines team to achieve brand objectives.
Successful execution of this role will be critical in ensuring effective financial management of product-related activities and maximizing ROI for the organization.
**1. Strategic Planning, Analysis, and Objective Setting**
Develop, drive, and implement robust plans with clear deliverables, timelines, and responsibilities in collaboration with a cross-functional team
- To develop a plan aligned with global/ regional strategic guidance and fully reflect the dynamic healthcare and vaccines market environment.
- To direct and perform all aspects of product promotion and key messages including the development of procedures, specification components, product positioning, marketing materials, and internal training aids.
- Set metrics/KPIs for constant performance reviews in line with organization requirements and brand objectives.
- Collaborate with cross-functional teams, including senior product manager, sales, medical affairs, and key account managers, to develop a comprehensive KOL engagement strategy that aligned with marketing objectives.
- Develop a comprehensive activities calendar aligned with the product strategy and marketing objectives.
- Stay informed about industry trends, competitor activities, and regulatory changes that may impact KOL engagement efforts.
- Propose, and allocate advertising with tracking the promotional (A&P) budget as well as synergize the company resources effectively.
**2. Execution Excellence**
Unleash medical unmet needs with flawless execution, innovation, and digital transformation
- Obtain and localize global strategy and communication assets and create locally specific promotional materials in line with local requirements.
- To manage and communicate sales information and product changes both internally and externally. Also, to work with Medical Affairs to educate and train salespeople on disease, product knowledge, and competitor’s information, present brand strategies, campaigns, and key messages, and coordinate with the Training Manager to ensure they can deliver key messages to the right target customers and handle basic objections through sales certification.
- To implement marketing activities that align with marketing strategy.
- Provide KOLs with scientific and clinical information, training, and support to enhance their understanding and advocacy of our products.
- Organize and maximize events at medical schools and hospital levels to build brand advocacy.
- Ensure compliance with relevant regulations and guidelines governing interactions with healthcare professionals and KOLs.
- Develop and engage of KOLs for sake of business performance i.e., speakers development, knowledge and training through various initiative marketing activities
- Join planning reviews “Business and territory plan and provide feedback to ensure consistency alignment.
- Fully utilized regionally developed promotional materials and created locally specific materials in line with local requirements for all OCE channels.
**3. Monitoring Performance**
Assess market environment change and brand performance evaluation.
- To monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the products/services.
- To monitor and evaluate the success of activities through key performance indicators and metrics.
- To monitor the effectiveness of all marketing activities to improve marketing strategy/plan.
- To monitor, analyze, and evaluate product performance, sales volume, revenue, and customer feedback, to identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization.
- Evaluate opportunities and risks and be able to trade off or provide alternative options.
**4. Budget optimization**
- Plan and manage product-specific budgets in alignment with overall business goals, objectives, and time
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