Social Media Executive

2 weeks ago


กรงเทพมหานคร, Thailand Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationThailand - BangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Manage various online community platforms and social media on a daily basis for social media channels (Facebook, Instagram, Twitter, Groups, etc.)
- Strategize, plan and create content to post on social media to engage the online community and increase awareness and interactions on the various platforms
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Explore new function of the platforms and propose new engagement posts accordingly
- Coordinate with the social analytics team to identify opportunities for optimization with content
- Work closely with graphic designers and video editors to oversee all design processes
- Monitor competitor’s Social Media activities, results and provide adequate analysis

**Requirements**:

- Bachelor’s degree is required, preferably in Communications, Marketing, Business, New Media
- 2+ years of work experience in managing social media platforms and content creation is preferred
- Excellent knowledge of Facebook, Instagram, YouTube, Twitter, and other social media best practices
- Excellent written and verbal communication skills in both Thai and English
- Detailed-oriented and a creative problem solver
- Keen sense of creative aesthetics and design
- Creativity is a must
- Reliable and good team player who enjoys a fast-paced environment
- Humble and flexible person with "CAN DO" attitude



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