Brand & Product Manager
1 day ago
เครื่องดื่ม/อาหาร/ภัตตาคาร
วันนี้
- คุณสมบัติพื้นฐาน
- งานประจำ- 6 - 10 ปี- กรุงเทพมหานคร- ปริญญาตรีหรือสูงกว่า- ขึ้นอยู่กับคุณสมบัติและประสบการณ์- หน้าที่และความรับผิดชอบ
- If you want to be part of team that bring Thailand’s Food Products to the world, here is the opportunity.-
**Responsibilities**:
- As Product/Brand Manager - handle overall marketing functions for assigned brand. Plan and develop actions for brand positioning, product portfolio, channel strategy, and activity planning to achieve sales targets.
- Develop brand/product strategies, promoting growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.
- Propose and approve Marketing & Investment plans with related parties.
- Define new product development opportunities with the internal team to deliver new line products or development products to target customers.
- Work with support from our in-house teams team and external creative & media agencies to deliver approved brand communication and product launch campaigns, packaging, POSM, and digital mechanism to maximize the impact of the brand communication in-market.
- Analyze brand performance and control marketing budget per the agreed plan
- คุณสมบัติ
- Bachelor’s or Master‘s degree in Marketing or any related field.
- At least 5 years of work experience in brand/product marketing in FMCG.
- Experience in Food would be an advantage.
- Able to handle an executed plan until day-to-day operation.
- Experience in planning budgets for marketing and dealing with internal/external teams for project execution
- Creative and possesses growth mindset in driving challenges
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