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Hello, we’re L’Oréal.
We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.
A Day in the Life
As a Category Activation Manager in our Consumer Products Division (CPD), you’ll report to the Category Development and Activation Lead and play a pivotal role in shaping the Go-To-Market (GTM) strategy for our brands. Collaborating with cross-functional teams like KAMs, Shopper Marketing, and Visual Merchandising, you’ll ensure our category and brand strategies come to life across all retail channels.
**Here’s what you’ll do**:
- GTM Strategy: Develop and execute GTM strategies aligned with category goals, brand ambitions, and channel dynamics. Differentiate strategies by retailer and track sell-out and market share targets.
- GTM Activation: Define assortment plans, promotional strategies, and in-store activations in collaboration with Shopper Marketing and Visual Merchandising teams.
- Retailer Collaboration: Build strong relationships with retailers and work with KAMs to present GTM strategies and drive commercial action.
- Category Growth: Ensure activation plans are balanced across banners to meet both category and brand objectives.
We Are Looking For
**You’ll thrive in this role if you**:
- Excel in Stakeholder Management and Business Relationship Management.
- Have expertise in Data-Driven Decision Making, Category Growth Management, and Assortment Optimization.
- Are fluent in Thai and English and hold a Bachelor’s degree in Marketing, Business, or a related field.
- Bring a strong vision for category development and activation.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks).
- Real responsibility from day 1—there’s no sitting on the sidelines at L’Oréal.
- An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated
- A place where you can contribute to something bigger Many of our brands have societal/environmental causes to make a concrete difference.
Who We Are
Join us at L’Oréal, the world’s #1 beauty company present in over 150 markets. For over a century, we have been transforming, fueled by data, tech, innovation, and science. Together, we tackle big challenges while staying committed to making the world a more inclusive and better place for everyone & our planet.