Assistant Marketing Manager

2 weeks ago

กรงเทพมหานคร, Thailand Informa Markets Full time

Company Description

Informa Markets is a division of Informa plc. With a growing portfolio of 30 trade events in Malaysia and Southeast Asia, we create business growth opportunities for ASEAN and the rest of the world in a wide range of industries including Furniture & Interiors, Industrial Machinery, Renewable Energy, Power, Security, Construction, Food, Oil & Gas, Hospitality, Livestock, Beauty, Water & Wastewater Subcontracting, Environmental Technology and HVAC. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. Our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events, people build relationships, close deals and grow their businesses. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.

**Job Description**:

- Develop marketing strategies and take lead the production of marketing materials to promote the trade show
- Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
- Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
- Develop of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
- Develop content strategy with wider marketing and related teams, to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
- Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
- Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
- Manage budgets for specific campaigns and optimises spend according to metrics
- Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance

**Qualifications**:

- At least 4 years and above of experience in leading/executing marketing campaigns including organic and paid campaigns for projects/events/products
- Full cycle, end-to-end marketing expertise from concept to execution and measurement
- Excellent language proficiency in English and Thai
- Excellent verbal and written communications skills. Strong presentation skills
- Creative mind-set towards designing and content creation
- Desire to develop skills and knowledge
- Possess a knack for multi-tasking and take pride in flawless work
- Dynamic team player and strong leadership

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