Key Account Management Associate, Fmcg Partnership
2 weeks ago
Plan out priority Fast-moving consumer goods (FMCG) partners to pursue, in line with the overall GrabFood/Mart strategy.
Strategize partnership model and content, with help of internal data in driving revenue for partners and Grab.
Engage prioritized partners for business strategy and execution on Grab platform.
Work closely with internal product team and marketing operations team to execute campaigns across, but not limited to GrabFood and GrabMart.
The Must-Haves Background Bachelor's Degree or higher in any field (preferably in business, management or marketing).
Minimum 1-2 years of experience in dealing with major brands is a must. Of great importance is experienced in structuring collaboration terms, securing deals, and collaboration campaign.
FMCG or retail industry background is an advantage.
Excellent communication skills in both written and spoken English.
Business/Marketing Planning & Execution The scope involves planning and execution of a full funnel of Marketing campaigns from awareness to conversion depending on the partners' objective This includes awareness (in-app, KOLs, social media), experience (sampling), conversion (promotion set up).
Ability to understand gaps and opportunities of Grab business from cross functions including Marketing, Operations (drivers and merchants) and strategy team.
Work with Account Management, Marketing, Creative and Demand Planning on campaign execution including creative brief, social media schedule, promotion generation, in app set up, sampling arrangement, for instance.
Ability to manage and solve unexpected issues on a day to day basis.
Coordinate with partners to ensure accuracy of marketing deliverables.
**Project Management Key Account Management**: Top Conglomerates / Partners.
**Project Management**: coordinate with highly motivated and diverse internal and external teams including business partners, Grab core business verticals, marketing, operations,legal etc to ensure successful execution of partnership initiatives.
Performance Tracking / Sales Cadence Adopt a data-centric approach in all strategies and partnerships' approaches.
Measure & track the performance during and post the campaign.
Our Commitment We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique. About Grab Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries. Join us today to drive Southeast Asia forward, together.
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