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F&b Marketing Assistant Manager

1 month ago

กรงเทพมหานคร, Thailand Park Hyatt Bangkok Full time

Summary

The Assistant F&B Marketing Manager supports the development, implementation, monitoring, and evaluation of marketing communication strategies for the food and beverage outlets. This includes advertising, promotions, public relations, e-commerce, social media, and collateral with a focus on driving revenue and enhancing brand awareness in alignment with the overall vision and objectives of the restaurants.

**Key Responsibilities**:
Marketing Strategy & Planning
- Assist in developing and executing integrated marketing communications plans and annual marketing budgets.
- Identify and recommend effective communication channels to promote products and services.
- Support in identifying advertising opportunities through various media platforms.
- Marketing Content & Digital Engagement
- Assist in the creation and development of marketing materials, including overseeing photoshoots and writing copy for marketing channels (collateral, social media, EDMs).
- Support social media management by developing engaging content, monitoring engagement, and analyzing reach and conversion.
- Assist in maintaining the digital presence of the F&B outlets across online platforms.

Brand Partnerships & Events
- Build and maintain relationships with key marketing partners and influencers.
- Assist in identifying and organizing events that drive traffic and revenue.
- Support collaboration with media, influencers, and VIPs to generate brand awareness.
- Brand Awareness & Public Relations
- Support media engagement efforts by handling media requests, drafting press releases, and coordinating media visits.
- Stay updated on industry trends, competitive analysis, and emerging digital marketing strategies to recommend innovative approaches.
- Contribute to monthly/seasonal promotional calendars with fresh marketing ideas.
- Assist in tracking and evaluating marketing campaigns, providing reports on effectiveness and ROI.

Customer Engagement & Loyalty
- Support on-site customer engagement initiatives to enhance guest experience and brand loyalty.
- Respond to media or customer inquiries and support special promotional events.
- Maintain and grow customer databases through newsletters and loyalty programs.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2-4 years of experience in marketing, sales, or the F&B industry.
- Strong understanding of digital marketing, social media management, and content creation.
- Excellent communication, project management, and organizational skills.
- A passion for food & beverage with a creative mindset and a keen eye for detail.
- Outgoing personality with strong relationship-building skills.
- Self-motivated, proactive, and adaptable in a fast-paced environment.
- Excellent in English skills