Marketing Manager

1 week ago

สาทร กรงเทพมหานคร, Thailand Experis Thailand Full time

Location
Sathon

Job type
Permanent

Salary
120000

Consultant contact
0917432029

**Why will you enjoy this new opportunity?**

Aligning closely with the sales team and the regional and global marketing functions, you will be responsible for creating and accelerating pipeline in SEAK region.

Field Marketing focuses on localization and execution of global campaigns as well as the development of local strategic marketing plans.

By providing local customer insights you will ensure Global Demand programs address your country market needs and continue to be optimized for maximum ROI.

**The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?**
- With a deep understanding of your regional audience, you will provide market insights that will help to drive our global demand design programs.
- Locally, you will lead and orchestrate omni-channel marketing campaigns in various formats catered to our product suite.

**Working closely with Global and Regional marketing teams, you will**
- Mapping marketing campaigns to the customer lifecycle, spending the budget compliantly and being accountable for on target spend, tracking and measuring return on investment according to budget, rules and guidelines
- Localization requirements for Global Campaigns
- Regional insights feedback to support development of Global Digital Strategy
- Leverage and drive adoption of our Regional and Global marketing tools to ensure we drive scale and speed to market
- Support global strategic and velocity GTM plays in region.
- Closely track priority critical metrics at the regional/country level including Sales Accepted Leads and pipeline contribution so we can demonstrate marketing impact and align marketing activities to pipeline gaps and opportunities.
- Analyse and provide data-driven insights that will improve pipeline and the customer experience
- Regional Activation of Webcasts and Global events to fuel sales, technical and executive engagement
- Support local 1:1 Account Based Marketing and Event programs
- Support local Vertical Marketing for priority industries
- Represent field marketing at reviews and other meetings as appropriate, present marketing plans and updates to cross-functional marketing and sales teams
- Support sales training and awareness of local and global marketing programs

You should be a creative, customer focused, self-starter with strong organizational, project management, and problem-solving skills who values cross-functional team collaboration in a dynamic, fast-moving environment.

**What is the leadership like for this role? What is the structure and culture of the team like?**:

- Reporting to the Marketing Director for SEAK you will work closely with your colleagues across the broader Asia Pacific and Japan (APJ) Region team in the Solutions, Audience and Programs Marketing teams.
- You will represent your APJ Regional Marketing team as a primary stakeholder to sales within SEAK region. In the broader Global Demand and Field Marketing teams, you will work closely with the Global BDR & Digital COE for the execution of Global campaigns in your region/country.
- The APJ Field Marketing team culture is high performing, fast paced and collaborative, with a vision to be the voice of the customer and partner, focused on growth fueled by data driven insight.
***Core skills and Experience **(Competencies)
- Proven understanding of the IT landscape
- Ability to understand, analyze and share customer insights to influence program design
- Program execution
- Budget management
- Stakeholder management
- Understanding of ROI reporting and campaign optimization

**Education**:

- BA/BS Marketing or any other relevant/equivalent degree
- 3-5 years experience in a similar role

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