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Destination Manager

4 weeks ago

เชยงใหม, Thailand Selina Full time

**Who we are**

Our Mission is to inspire authentic and meaningful connections.

Selina was born out of a desire to celebrate the nomadic lifestyle: to Destination, our planet’s most beautiful places, to build community, to engage with locals and fellow travellers, to work and enjoy new adventures.

**What the role is**

The **Location Destination Manager/Supervisor** will lead the Destination Strategy implementation at the unit level by bringing the location's concept to life, ensuring we deliver memorable experiences to our guests, visitors, and staff aligned with our brand and mission.

This role will be successfully executed by managing all the content, programming design and execution at the location working hand in hand with internal and external parties, managing the required support from other departments' staff and in close relation with the Country Destination Director.

The Location Destination Manager/Supervisor will perform a variety of tasks from the early stages of property evaluation to managing quality control, stakeholder engagement and constant improvements for concept activation, programming and supporting the success of Selina’s commitment to social responsibility in the company Culture and ESG programmes through impact and culture activations as part of the monthly programming.

The key to excelling in this role is to be well-organized, to have great time management skills, strategic creativity and critical observation skills.

**What you will be doing**

**Concept & Brand activation [40%]**
- Ensure all products are activated through programming with a clear commercial focus
- Deliver diverse programming that drives both high revenue and high experience into the location with a planning time spamming 3 months in advance
- Source programming partners working with the Selina Exchange Program and Connectors
- Own the Concept Book of the location to be constantly updated and shared with other leaders as the basis to build _the_ Destination
- Own unit-level implementation of the music strategy by properly running the official Selina playlist, controlling the right volume and music selected throughout the day.
- Plan and deliver the Welcome Drink with the support of other managers of the location on a mandatory daily basis.
- Plan and ensure the free wellness activities for Guests and Connectors are implemented on a mandatory daily basis.
- Support location management to source and curate unique local experiences and suppliers to enrich the tours and retail offer
- Ensure and constantly control that all the Destination Non-Negotiables are correctly implemented
- Assist Destination Director in managing the relationship with unit-level Experience Board at their weekly location visits
- Be te point of contact for Country Experience Board when on site

**Guest Experience [20%]**
- Perform the Destination Checklist on daily basis
- Own Destination Index at unit level
- Train and communicate DI results to location leaders
- Analyse and monitor DI results of the property on a weekly and monthly basis to understand scores and pain points
- Drive continuous improvement by carefully monitoring, reporting and executing upon results of Voice of Customer analisys
- Create an action plan to achieve targets of Guests, Visitor and Connector Scores, and coordinate between relevant departments to implement the actions at unit level
- Respond to guest & visitor feedback during & post-stay (face to face, reviews and surveys)
- Report action plans to Global Experience team with Destination Director on the monthly Close the Loop calls
- Perform constant and frequent room audits of your location ensuring compliance of non negotiables and taking action when necessary
- Be present during check-in times to assist front desk staff on promoting programming, making a smooth check in process and excellent first impression
- Be present during check-out time to receive feedback from guests and compensate immediately in case of bad experience issues.

**Communication [20%]**
- Monitor and implement the location communication strategy compliance
- Own the physical communication on location (brand & marketing guidelines) in its proper implementation and constant update
- Design and print all on-site marketing materials (programming, T&T, G&G, Retail, F&B)
- Upload 30 DAY Programming via APP/WEB ensuring compliance of TripleSeat guidelines before the 15th of the month
- Manage and facilitate communication within location’s and Guest WhatsApp groups according to global guidelines
- Upload brand approved images/videos of the location to Selina Asset Bank
- Manage relationships and constant communication with unit-level partners, community leaders and organizations to support brand awareness, programming communication and sustainability of close relationships with the local circle

**Management [10%]**
- Actively collaborate with General Manager in daily stand up meetings and mentor all locations’ managers on the Destina