Trade Marketing

7 months ago


Thailand BETAGRO Full time

**Job Scope**

1. To play a key role in achieving brand sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customer & shopper expectations.

2. To provide category & channel strategy direction and POP standard for ensuring excellent execution of all company activities in all point of purchase.

3. To ensure the alignment and integration of brand strategies & plans with sales and customer activities by channel.

**Job Details**

1.Develop master strategy plan that matching with company's direction and each channel characteristic.

2.Analyze sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.

3.Control budget and manage P&L in each channels to balance sales and expenses in each product categories.

4.Lead the development of product category covering assortments, merchandising, pricing, POP, and promotions across channels.

5.Provide a channel activity plan, based on given budget and ensure effective implementation with evaluation.

6.Pre & post promotions evaluation through market feedback and data analysis



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