Intern, Demand Planning
2 weeks ago
**Job Description**:
**Life at Grab**:
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour, and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
**Get to know our team**:
Demand Planning is the demand growth engine for Grab. Work is inter-disciplinary - a combination of advanced analytics, customer segmentation, marketing strategy, and positioning. The team will be focused on growing demand efficiently, with projects covering overall strategy, ideation, experimentation, and driving implementation of key initiatives. Get to know the role: The role is a balance of analytics and stakeholder management - leading day-to-day coordination with related parties i.e., Marketing team, Operations team on-demand growth while growing using data analyses to gain actionable insight (e.g., promo & incentive optimization, churn analysis, customer segmentation, etc.) and working with cross-functional teams to drive execution.
The day-to-day activities:
- Analyze short to medium-term issues impacting demand growth in the business. This includes customer segmentation, conversion funnel optimization, churn analysis, market scans, and experimentation
- Scope statistical analyses and predictive modeling in collaboration with the relevant teams
- Build presentation to influence stakeholders and enable data-driven decision making
- Design efficient promo structures and other initiatives to drive demand growth and work with cross-functional teams to execute
**The must-haves**:
- Bachelor’s degree in Marketing, Business Administration, Engineering or a related field
- Confident in processing and analyzing complex data sets using Excel (Essential)
- Working knowledge of SQL is preferred but not essential
- Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
- Ability to see the big picture while not losing sight of details
- Official university letter requesting for internship is required
**The Nice-to-Haves**
**Our Commitment**:
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
**About Grab**
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries
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