Product Manager, Marketing
6 days ago
**Key Responsibilities**:
- Collaborate with marketing team to develop marketing messages based on regional strategies, knowledge of current literature and regulatory/legal requirements for minor product and/or single market launches, campaigns, and programs or initiatives.
- Develop product materials and programs that support product launch and commercialization strategies using established brand guidelines and procedures.
- Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for minor product and/or single market launches, campaigns, and programs or initiatives.
- Responsible for business intelligence activities.
- Collaborate with regional marketing and demand planning to clarify demand forecasts for manufacturing and sales operations for minor product and/or single market launches, campaigns, and programs or initiatives.
- Develop and execute the production of marketing and product training materials, and deliver sales force training.
- Lead sections of projects for the Congress Management process.
- Manage the product samples/marketing collateral forecasting, storage, distribution process for minor product launches.
- Formulate and drive in-country marketing strategies with both internal and external stakeholders to deepen both existing and new product penetration.
- Develop product and kit labels required for regional product approvals.
- Other incidental duties.
**Education and Experience**:
- Bachelor's Degree in related field.
- 5 years experience of relevant work experience in sales, marketing in the healthcare industry Required.
**Additional Skills**:
- Proven expertise in MS Office Suite.
- Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills.
- Excellent problem-solving, critical thinking, and investigative skills.
- Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics.
- Substantial knowledge of marketing concepts and principles.
- Expertise and ability to coach others in one or more functional areas.
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
- Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies.
- Strict attention to detail.
- Ability to interact professionally with all organizational levels.
- Ability to manage competing priorities in a fast-paced environment.
- Work is performed independently on complex projects and/or lines of work and may be reviewed for accuracy and soundness.
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.
About Edwards Lifesciences
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.
COVID Vaccination Requirement
**For United States Applicants Only**:
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
**Know your Rights**: Workplace Discrimination is Illegal Poster
Disability accommodation for employment applicants
Edwards E-Verify
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
Pay Transparency Notice
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