Sme CRM Privilege

4 months ago

กรงเทพมหานคร, Thailand LINE Plus corporation Full time

**Department**: Commercial

**Team**: SME

You will be a part of SME Business Team to drive the growth of a CRM program for SME users called “LINE Family Club” (LFC) in all aspects such as platform, branding, and privilege partners in order to grow and retain SME business users to continually using LINE for Business products.

**Responsibilities**
- Lead and plan LINE Family Club’s core privileges and partner privileges to increase revenue from existing members
- Conduct the end-to-end process of launching privileges, from collaborating with business partners and cross-functional team to working on internal processes and artwork briefing to communications on various channels, including internal and external media
- Identify users’ needs in terms of campaigns and communications that are of value to target users by conducting research, both quantitatively and qualitatively
- Track and analyze campaign performance as well as develop proactive improvement plans
- Analyze LINE Family Club member profiles in order to increase privilege attractiveness
- Support events and activities organized by the team
- Collaborate closely with internal teams such as Marketing & Communications, Advertising Business, Engineering, and others cross-functional teams to ensure the plans are well-executed and delivered within set timelines

**Basic Qualifications**
- Bachelor’s degree in advertising, business, marketing, communications, or a related field
- 5+ years of experience in Marketing, CRM, Partnership, or any related field
- Deep interest in CRM, digital ecosystem, technology and business innovations, and eagerness to continuously learn
- Experience carrying a revenue target with the ability to develop compelling strategies and implement tactics that deliver team results
- Excellent time management skills, with the ability to handle multiple projects
- Excellent communication, presentation, and negotiation skills
- Ability to speak in public as a spokesperson and keep good relations with stakeholders
- Proficiency in Microsoft Excel, pivot tables, and creation of complex project plans and analysis
- Professional proficiency in spoken and written Thai and English

**Preferred Qualifications**
- Previous background in CRM or/and partnership management
- Experience on customer journey in order to support product improvement
- High sense of ownership to deliver the success of project on hands
- Excellent interpersonal skills with ability to collaborate cross-functionally and building consensus, coupled with effective project management expertise
- Demonstrated problem-solving and analytical capabilities, data-driven with the ability to develop creative/non-traditional solutions for challenging, undefined problems
- Ability to work under pressure and in a fast-paced environment
- Methodical, well-organized, detail-oriented
- Flexible team player who possesses self-initiative, leadership skills, and can-do attitude

**Location**

LINE Thailand Head Office, Gaysorn Tower, Bangkok

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