Marketing Manager

2 weeks ago

วฒนา กรงเทพมหานคร, Thailand PRTR Full time

**Responsibilities**
- Identifying research needs, executing research studies and projects, and analyzing research to identify opportunities.
- Staying current on market trends and competitive activity.
- Establishing and maintaining brand budgets.
- Defining and managing the brand communication strategy using a variety of media.
- Owning the development and messaging of the brand narrative.
- Creating, executing, and managing marketing programs and campaigns.
- Developing product marketing strategies (pricing, advertising, product launching).
- Crafting compelling messages across marketing channels (landing pages, ad campaigns).
- Working with various teams (design, content, acquisition, product, sales) to implement strategies.
- Test marketing product features, releases, and ad copy.
- Evaluating projects using relevant KPIs and feedback from existing and prospective customers.

**Qualifications**
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- Minimum 5 years of experience in brand management, brand marketing, or marketing management.
- Proven ability to work cross-functionally.
- Experience managing a brand across multiple markets.
- Creative thinker and problem solver.
- Strong communication skills.
- Project management experience, with a solid understanding of project management principles and techniques.
- Strategic thinkers can identify long-term opportunities and trends.

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