Oncology Country Brand Manager

2 days ago


กรงเทพมหานคร, Thailand Pfizer Full time

Summary of duties and responsibilities:
1) Design and lead execution of brand plans

2) Work with relevant sales and non-sales organizations to deliver brand performance results

3) Manage and develop TA/Brand-relevant opinion leaders and stakeholders

4) Represent and promote Good Pfizer Image

Detailed duties and responsibilities:
1) Design and lead execution of brand plans
- Comprehensively understand and champion the product profile of brands under remit
- Thoroughly understand the situation and key effectors of the market relevant to the therapeutic area and indications
- Develop a comprehensive understanding of the key players and actional insights in the relevant business landscape i.e. prescribers, customers, opinion leaders, regulators, payers and competitors
- Synthesize market intelligence, customer segmentation and analyses, design, develop in collaboration with organizational SME such as (but not limited to) medical, access, digital, HCP& patient experience partners and lead the execution of brand plans
- Develop and prepare the operating plan (OP), long range revenue forecasts and investment budgets for business case proposal and approval Work in alliance with Regional Therapeutic Area Leads for directional guidance and support

2) Work with relevant sales and non-sales organizations to deliver brand performance results
- Identify key enablers for prescriber engagement and/or patient enrollment by account and by channel and prioritize these enablers “Must Win”
- Create content and deliver brand/non-brand promotional materials and value messages for F2F and virtual customer engagement (also known as omnichannel engagement) as well as tailor/optimize these contents as appropriate
- Lead the execution of brand plans with the relevant sales and non-sales/ SME organization such as health solution partners (but not limited to) to deliver brand performance results

3) Manage and develop brand-relevant opinion leaders and stakeholders (Networking)
- Identify and categorize opinion Leaders relevant to brand and therapeutic Area
- Design specific plans to engage, develop and cooperate with opinion leaders to deliver expected objectives
- Work cross-functionally to ensure effective execution of opinion leader engagement plans and get our KOL feedback/input to optimize brand strategies/plans

4) Represent and Promote Good Pfizer Image
- Represent and promote good Pfizer Image and Practices to all stakeholders including the competition
- Act conforming to Pfizer values
- Ensure complete adherence to compliance and regulations

Principle Working Relationships:

- Category Lead (CL)
- Country Brand Leads (CBLs)
- Health representative manager (HRM) and Health representative (HR)
- Health Solution Partners (HSP) and Health Solutions lead
- Brand Medical Advisors
- Health Access Specialist (HAS) and access/tender team
- Strategic Health Partners (SHP)
- Regional Therapeutic Area Leads (RTALs)
- Digital and Patient & Healthcare experience lead
- Regulatory, Supply and finance
- Customers, prescribers and opinion leaders

QUALIFICATIONS/REQUIREMENTS

**Education**:

- Bachelor's degree in business-related field or pharmaceutical science

Experiences:

- Minimum of 3-year experience in marketing or sales management with a major pharmaceutical company
- Minimum of 2-year experience in oncology (preferred)

Special skills and critical job requirements
- Entrepreneurial mindset
- A creative strategist with excellent business acumen
- Establishing vision/goals and strategic direction
- Developing strategic relationships
- Change management and agile leadership
- Aligning performance for success
- Tech Savviness

LI-PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

LI-PFE


  • Country Brand Lead

    7 months ago


    กรุงเทพมหานคร, Thailand Pfizer Full time

    The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and...

  • Product Manager

    2 weeks ago


    ห้วยขวาง, กรุงเทพมหานคร, Thailand Reeracoen Thailand Full time

    **Industry**: Trading(Pharmaceutical/Medical Equipment) - ** Job Description**: - Marketing strategies of assigned oncology brands and generics - Work closely with senior management to define the marketing strategy (product, positioning, price, place), customer segmentation, etc. - Focus on scientific marketing of oncology brands (scientific marketing...


  • กรุงเทพมหานคร, Thailand Danone Full time

    About the job **Danone Specialized Nutrition India and South East Asia is seeking for Medical Affairs Manager (Memory & Oncology), based in Thailand.** With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business...

  • Product Manager

    7 months ago


    กรุงเทพมหานคร, Thailand AstraZeneca Full time

    **Area**:gastrointestinal (_GI_) cancers **Position Purpose**: The Product Manager is responsible for development and execution of Brand Strategic Plan (BSP) to drive market share growth and achievement of promotion targets for allocated product/therapeutic area. **Key Responsibilities**: - Planning: - develop BSP and strategies based on the analysis and...

  • Country Brand Lead

    7 months ago


    กรุงเทพมหานคร, Thailand Pfizer Full time

    Role Description The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating...

  • Country Brand Lead

    15 hours ago


    กรุงเทพมหานคร, Thailand Pfizer Full time

    Role Summary The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating...

  • Brand Manager

    7 months ago


    กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time

    **Job description**: We are seeking a passionate and enthusiastic Brand manage who will manage Sales and Marketing for a key brand. With a very large potential on domestic market, this vital role will be managing the local team with dual reporting lines within Thailand and the headquarters in Switzerland, the incumbent is responsible for all aspects of the...

  • Brand Manager

    7 months ago


    กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time

    **Job description**: We are seeking a passionate and enthusiastic Brand manage who will manage Sales and Marketing for a key brand. With a very large potential on domestic market, this vital role will be managing the local team with dual reporting lines within Thailand and the headquarters in Switzerland, the incumbent is responsible for all aspects of the...


  • กรุงเทพมหานคร, Thailand AstraZeneca Full time

    **Introduction to role**: The** Product Manager for Lung cancer in Oncology **is responsible for the development and execution of the Brand Strategic Plan (BSP) to drive market share growth and achieve promotion targets for the allocated product or therapeutic area. This role requires a strategic thinker who can analyze market data, collaborate...

  • Brand Manager

    7 months ago


    กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time

    **The company** The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 17 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. Discover our...

  • Brand Manager

    7 months ago


    กรุงเทพมหานคร, Thailand The Swatch Group Trading (Thailand) Limited Full time

    **The company** The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 17 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. Discover our...

  • Country Brand Lead

    7 months ago


    กรุงเทพมหานคร, Thailand Pfizer Full time

    Role Description The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating...

  • Country Brand Manager

    3 months ago


    กรุงเทพมหานคร, Thailand Pfizer Full time

    Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, Hospital customers to ensure broaden access to target brands and improve customer experience. Collaborate with internal and external...

  • Country Brand Manager

    7 months ago


    กรุงเทพมหานคร, Thailand Pfizer Full time

    Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, Hospital customers to ensure broaden access to target brands and improve customer experience. Collaborate with internal and external...


  • กรุงเทพมหานคร, Thailand AstraZeneca Full time

    **Areas**: UPC: Northeastern region This position is a new headcount who will be responsible for new oncology products. Medical Representative/ Senior Medical Representative is responsible for selling a specific product or group of products. Technical expert of specific company products, therapeutic classes or patient needs, calling on specialists....

  • Country Brand Manager

    2 months ago


    กรุงเทพมหานคร, Thailand Pfizer Full time

    Drive brand strategy development and execution to enhance brand value offering, maximize growth opportunities and monitor budgets to ensure the realization of revenue and profitability. Partner with external stakeholders, Hospital customers to ensure broaden access to target brands and improve customer experience. Collaborate with internal and external...

  • Country Brand Lead

    7 days ago


    กรุงเทพมหานคร, Thailand Pfizer Full time

    Role Description The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating...


  • กรุงเทพมหานคร, Thailand Novasyte Full time

    Job Overview Maximize sales growth in a specified geographical territory for an assigned pharmaceutical account. That includes promotes, recommends, developing, managing, and implementing business development strategies, identifying potential clients, and cultivating existing client relationships. Identifies and pursues sales leads; makes sales calls and...


  • กรุงเทพมหานคร, Thailand AstraZeneca Full time

    **Introduction to role** As an **Area Sales Manager for Breast Cancer **within our Oncology division, you will directly supervise a group of medical representatives and be responsible for delivering sales results across Thailand. This role demands a seasoned leader who can share best practices and influence people on a national...


  • กรุงเทพมหานคร, Thailand Novartis Full time

    0.8 million. This is the number of patients in Thailand that across 57 Novartis brands have reached. We are also one of leading Pharmaceutical companies in Thailand who invest in Clinical Trials. - We are on our journey to reimagine medicine and our team focus on delivering healthcare solution which fit for purpose. We strive to be the best place to work...