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Adobe Data Analytics
3 weeks ago
**Responsibilities**
- Aggregating and analysing data from various digital platforms.
- Conducting market segmentation and modelling for marketing purposes.
- Designing and implementing data architecture for seamless integration.
- Translating numerical insights into actionable recommendations.
- Utilizing digital analytics to enhance reach, engagement, and conversion rates.
- Accessing and integrating conversion data from online retailers.
- Preparing detailed weekly and monthly reports, including graphical representations of data.
- Collaborating with cross-functional teams to derive actionable insights.
- Staying updated with the latest analytic tools and trends.
- Performing any additional duties as assigned.
**Requirements**:
- Bachelor’s degree in Marketing, Communication, New Media, Statistics, Mathematics, or relevant field.
- 7+ years of experience in market research, business analytics, or related roles.
- Proficient in data analysis with strong attention to detail and ability to multitask.
- Hands-on experience with analytics tools such as Adobe Analytics, Power BI, etc.
- Familiarity with marketing automation and analytical tools is essential.
- Demonstrated experience in analyzing marketing trends and consumer behaviour.
- Fluent in English and Thai, both written and oral.
- Knowledge of programming languages like SQL, Oracle, and Python is advantageous.
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