Web Analytics

6 months ago


คลองเตย กรงเทพมหานคร, Thailand United Overseas Bank (Thai) PCL - UOB Full time

Adobe Analytics, Google Analytics.
Good knowledge in data analytics.
digital sale on data management and analytics.
Web Analytics, AVP (Adobe Suite Specialization).
Understand the characteristic of online data and how to capture it. Know how to integrate data online and offline to produce recommendation to drive omni-channels approaches.
Perform data analyzing and configurating digital marketing analytic tools such as Adobe Analytics, Google Analytics, Adobe Target and Adobe Audience.
Produce meaningful reports from multiple sources for real-time decision making and generate dashboards from business requirements.
Aggressively performing campaign optimisation through online funnels and able to identify key improvement factors to improve conversion.
Oversee the holistic views of online activity life cycle from engagement to retain. Understand how to use data footprints to support each activity and can implement base on requirements.
Understand the omni-channels flows and how to make use of digital data to support.
At least 4 years of experiences in digital sales and marketing focusing on data management and analytics.
In depth knowledge in performing Google Analytics and Adobe Analytics. Have experience in Adobe Target and Adobe Audience is a plus.
Good knowledge in data analytics. Able to build real-time dashboards and reports from multiple sources.
Have proven successful projects on campaign optimisation, omni-channels/online to offline or using data to improve customer journey in digital channels.
Have knowledge on web programming is a plus.
Good command of English. Able to communicate well in English.

**Job skills required**: Management, Google Analytics, English, Digital Marketing


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