Assistant Marketing Manager

4 months ago

กรงเทพมหานคร, Thailand Informa Markets Full time

**Company Description**
We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets**.** These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
- If you have a passion for marketing and events, IM Thailand provides an opportunity to further develop your skills and careering emerging ASEAN markets_

**You will play an important role to**:

- Develop marketing strategies and take lead to implement the marketing campaigns to promote the trade show
- _ Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics_
- _ Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals_
- _ Develop of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio_
- _ Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI_
- _ Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution_
- _ Leverage in depth audience understanding to better target/ personalise marketing content that resonate with audiences at the right time_
- _ Manage budgets for specific campaigns and optimises spend according to metrics_
- _ Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance_

**Qualifications** To be successful in this role you will need to have**:

- Bachelor's Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 4 years and above of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/ events/ products
- Experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/ products
- Excellent verbal and written communications skills in Thai & English
- Creative mind-set towards designing and content creation
- Possess a knack for multi-tasking and take pride in flawless work
- Dynamic team player and strong leadership

**Additional Information**:

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