Marketing Manager

3 weeks ago

กรงเทพมหานคร, Thailand HWGZ Recruitment Services Full time

**Company Overview**:
We are a publicly listed company based in China, specializing in professional automotive finance transactions. Our platform serves as a hub for auto financing transactions and also engages in self-operated financing ventures within China.

Operating across 340 cities in China, we have forged connections with over 100 automobile manufacturers, 100 financial institutions, and 36,000 dealerships, providing consumers with convenient, secure, and efficient auto financing services.

**Company Positioning**:

- Professional automotive finance trading platform
- A pioneer in China's automotive finance transaction ecosystem

**Location**: Bangkok, Thailand

**Responsibilities**:

- Conduct market research on car loan-related businesses in Thailand, analyzing market trends, competitive landscapes, and customer needs to formulate user growth strategies and execute them effectively.
- Plan and execute marketing campaigns across various social media platforms such as TikTok, Facebook, and other online channels to enhance brand awareness and market share.
- Establish and maintain a user growth system, including designing and implementing mechanisms for user acquisition, activation, retention, and reactivation.
- Develop marketing strategies, including pricing, channel, and promotion strategies, to ensure the achievement of business objectives.
- Collaborate closely with the sales team to formulate sales strategies, provide market information and customer feedback, and enhance sales performance.
- Establish and maintain relationships with partners, including car dealerships and financial institutions, to jointly drive business development.
- Monitor and analyze market data, regularly reporting market dynamics and business progress to superiors, and providing strong support for decision-making.

**Qualifications**:

- Bachelor's degree or higher in finance, marketing, economics, or related fields, with at least 5 years of experience in marketing or related fields.
- In-depth understanding of the car loan market in Thailand, including familiarity with the local market environment, regulations, and industry trends.
- Excellent market analysis skills and keen market insight, able to accurately grasp market opportunities and customer needs.
- Strong communication skills and a collaborative spirit, able to establish effective cooperation with different departments and partners.
- Excellent event planning and execution capabilities, capable of independently planning and executing marketing campaigns.
- Strong data analysis and report writing skills, proficient in using data analysis tools to explore and analyze market data.
- Excellent proficiency in English, including speaking, listening, reading, and writing, with knowledge of Chinese being advantageous.

Pay: Up to ฿120,000.00 per month

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