Senior Strategic Planner

5 months ago


กรงเทพมหานคร, Thailand Dentsu Aegis Network Full time

Strategic Planner is responsible for writing the formal brief and for providing the ideal environment additional with combination of market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers. Moreover, Strategic Planner is involved in working with a number of clients at the same time, and will need to identify the specific business needs for each one.

Job Title:
Senior Strategic Planner

**Job Description**:

- Key accountabilities:_
- Liaising with clients to identify specific business problems and develop ideas.
- Communicating with colleagues within the agency, such as creatives and account management, in the process of developing a campaign
- Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share.
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived.
- Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
- Qualifications:_
- Education Background_
- Bachelor’s degree or higher, preferably in Marketing, or Business Administration, or Economics with excellent academic background.
- Working or Management Experiences_
- Working experience 0-5 years in strategic planning, advertising, marketing or related field is a plus.
- Excellent in analysis, planning, presentation, and interpersonal communication skills.
- Competencies (Knowledge, Skill and Personal Characteristics_
- / Attributes)_
- Fluent in spoken, reading and writing in English.
- Driven and results-oriented
- Proactive and dynamic
- Meticulous and detail-oriented
- Good interpersonal and communication skills
- Pleasant and approachable disposition
- A team player
- Good analytical and problem-solving skills
- Is well organized and have strong follow up abilities
- Able to work under pressure
- Able to multi-task and work in a fast-paced environment

**Location**:
Bangkok

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Permanent


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