Senior Strategic Planner
4 weeks ago
Strategic Planner is responsible for writing the formal brief and for providing the ideal environment additional with combination of market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers. Moreover, Strategic Planner is involved in working with a number of clients at the same time, and will need to identify the specific business needs for each one.
Job Title:
Senior Strategic Planner
**Job Description**:
- Key accountabilities:_
- Liaising with clients to identify specific business problems and develop ideas.
- Communicating with colleagues within the agency, such as creatives and account management, in the process of developing a campaign
- Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share.
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived.
- Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
- Qualifications:_
- Education Background_
- Bachelor’s degree or higher, preferably in Marketing, or Business Administration, or Economics with excellent academic background.
- Working or Management Experiences_
- Working experience 0-5 years in strategic planning, advertising, marketing or related field is a plus.
- Excellent in analysis, planning, presentation, and interpersonal communication skills.
- Competencies (Knowledge, Skill and Personal Characteristics_
- / Attributes)_
- Fluent in spoken, reading and writing in English.
- Driven and results-oriented
- Proactive and dynamic
- Meticulous and detail-oriented
- Good interpersonal and communication skills
- Pleasant and approachable disposition
- A team player
- Good analytical and problem-solving skills
- Is well organized and have strong follow up abilities
- Able to work under pressure
- Able to multi-task and work in a fast-paced environment
**Location**:
Bangkok
Brand:
Dentsu Creative
Time Type:
Full time
Contract Type:
Permanent
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