Senior Communication Planner

2 days ago


กรงเทพมหานคร, Thailand Dentsu Aegis Network Full time

Senior Communication Planner is responsible for writing the formal brief and for providing the ideal environment additional with combination of market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers. Moreover, Communication Planner is involved in working with a number of clients at the same time and will need to identify the specific business needs for each one.

Job Title:
Senior Communication Planner

**Job Description**:
Key accountabilities:

- Liaising with clients to identify specific business problems and develop ideas.
- Communicating with colleagues within the agency, such as creatives and account management, in the process of developing a campaign
- Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socioeconomics and the market for the client's product and market share.
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived.
- Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

Qualifications:
Education Background
- Bachelor’s degree or higher, preferably in Marketing, or Business Administration, or Economics with excellent academic background.

Experiences
- Working experience 3-5 years in strategic planning, advertising, marketing or related field is a plus.
- Excellent in analysis, planning, presentation, and interpersonal communication skills.

Tools and equipment used (Professional Skills)
- Computer literacy in MS office: Word, Excel, PowerPoint, and Outlook
- Spectra, Aura (Timesheet)
- Google Trends

**Location**:
Bangkok

Brand:
Dentsu Mcgarrybowen Thailand

Time Type:
Full time

Contract Type:
Permanent



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