Senior Communication Planner
2 days ago
Senior Communication Planner is responsible for writing the formal brief and for providing the ideal environment additional with combination of market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers. Moreover, Communication Planner is involved in working with a number of clients at the same time and will need to identify the specific business needs for each one.
Job Title:
Senior Communication Planner
**Job Description**:
Key accountabilities:
- Liaising with clients to identify specific business problems and develop ideas.
- Communicating with colleagues within the agency, such as creatives and account management, in the process of developing a campaign
- Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socioeconomics and the market for the client's product and market share.
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived.
- Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
Qualifications:
Education Background
- Bachelor’s degree or higher, preferably in Marketing, or Business Administration, or Economics with excellent academic background.
Experiences
- Working experience 3-5 years in strategic planning, advertising, marketing or related field is a plus.
- Excellent in analysis, planning, presentation, and interpersonal communication skills.
Tools and equipment used (Professional Skills)
- Computer literacy in MS office: Word, Excel, PowerPoint, and Outlook
- Spectra, Aura (Timesheet)
- Google Trends
**Location**:
Bangkok
Brand:
Dentsu Mcgarrybowen Thailand
Time Type:
Full time
Contract Type:
Permanent
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