Bcis Visual Media and Social Media Assistant

7 months ago

ภเกต, Thailand Berda Claude International School Phuket Full time

**Purpose of the role**

Your primary objective is to create captivating content that fosters a sense of community, drives enrolment, and enhances brand recognition. Leveraging your expertise, you will play a vital role in developing dynamic marketing materials that effectively communicate the unique value proposition of our institution. By capturing the essence of campus life, academic excellence, and the overall student experience, you will work towards securing the position of BCIS as one of the schools of choice in Phuket.

**Reporting to**:Head of Marketing, Communications, and Community Relations

**Key Relationships**:All departments, managers of the extra-curricular programmes, the Sports Centre and the Planetarium, parents, students

**Key Tasks Photography**:

- Capture compelling images that showcase the unique aspects of our International School, including campus life, academic programs, extracurricular activities, events, and facilities.
- Plan and execute photoshoots, ensuring that key messages and branding guidelines are consistently reflected in the imagery.
- Edit and retouch photos to enhance their visual appeal and ensure consistency with the school's brand identity.
- Manage photography equipment and maintain an organized digital asset library.

**Videography and Video Editing**:

- Produce videos and images highlighting the features, benefits, and experiences offered by our International School.
- Conceptualise and storyboard content in collaboration with the marketing team to align with strategic objectives and target audience preferences.
- Capture compelling footage and images, ensuring optimal production quality and adherence to brand guidelines.
- Edit raw footage into engaging and polished videos, incorporating graphics, music, and other elements to enhance visual appeal and impact.

**Graphic Design**:

- Design and produce graphical content, layouts, and visual merchandise for online and print publications, events, internal use, and external marketing purposes.
- Create animations and digital advertisements, undertake video editing, and support filming and photography as required.
- Engage with relevant team members on storyboards and design briefs, ensuring alignment with project requirements and timelines.
- Contribute design ideas and take the creative lead on projects, while adhering to the school’s style guide.

**Publicity Rights Management**:

- Ensure strict adherence to student publicity rights regulations at all times.
- Collaborate closely with the administration team to maintain an updated roster of students who have opted out of publicity rights.
- Share this roster with faculty members, raising awareness regarding the importance of upholding these rights.
- Remove images of students who have not granted publicity rights from the photo database and promotional materials.
- Engage with parents to foster understanding of the benefits of granting the school publicity rights, promoting a supportive community ethos.

**Social Media and Community Management**:

- Execute the content strategy developed by the Head of Marketing, Communications, and Community Relations and the senior leadership team across various platforms, including social media channels, website, and newsletters, to engage our community and attract prospective students and parents.
- Roll out social media campaigns and actively manage our social media presence by curating content calendars, responding to comments and messages, and fostering meaningful interactions with our audience.
- Implement strategies to grow our online community, increase followership, drive engagement metrics, and optimise content strategies based on performance metrics and user feedback.
- Collaborate with internal stakeholders to gather stories, testimonials, and highlights that showcase the vibrant culture and achievements of BCIS.
- Work with stakeholders such as AEFE, Cambridge, and ISP to ensure compliance with their guidelines and standards.

**Collaboration and Communication**:

- Work collaboratively with members of the marketing team to understand project requirements, deadlines, and goals.
- Communicate effectively with stakeholders, including faculty, staff, students, parents, and external

partners, to coordinate photoshoots, video productions, and other visual projects.
- Provide creative input and contribute ideas for visual content that align with the school's brand and marketing objectives.

**General**:

- Participate in the organisation of extra curricular activities and attend and participate in the organisation of school events, productions and sporting events when required.
- Follow the Safeguarding and Child Protection policy at all times.
- Be a role model for students and ensure adherence to the Staff Code of Conduct.
- Carry out other related duties as required by the Head of Marketing, Communications, and Community Relations and/or Head of School.
- **This job description summarises the purpose of the jo

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