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Channel Marketing Manager, Consumer

4 months ago

กรงเทพมหานคร, Thailand Signify Full time

Job Title

Channel Marketing Manager, Consumer (B2C)

**Job Description**:
We are

Signify, the new company name of Philips Lighting, is the undisputed leader in the lighting industry. Our purpose is to unlock the extraordinary potential of light for brighter lives and a better world.

You will join the leader in the lighting industry and learn through disruptive challenges. You will be part of a global team, where performance is powered through diversity. Help us shape the future of light in the Internet of Things and work with us on our commitment to achieve a more sustainable future.

Join us and #findyourmeaning at Signify.

Together we can

Develop the marketing plan that requires a multi-disciplinary approach and knowledge of channel marketing principles, theories and concepts. You define and execute the Go-To-Market strategy for the trade channel covering wholesales and other important partners, in close cooperation with sales, marcom and product marketing.

More specifically, your responsibilities will include:

- Analyze the market dynamics based on benchmark insights on market, customer & competition.
- Identify insights, need gaps of end customers and wholesalers
- Manage the entire promoter’s (PCs) performance in the country
- Develop and execute clear channel specific strategy
- Drives portfolio optimization for a specific channel, Ability to set clear commercial terms for the channel
- Plans, executes and measures marketing activities in channel, ability to design and execute channel programs, flawless execution of new products introduction in the market, in depth understanding of merchandising, execute consumer promotions.
- Analyze distribution gaps, reach/need for partner addition and opportunities for different product portfolios
- Develops sustainable relationships with customers and partners by triggering an effective and profound dialogue with a win-win mindset (profitable solutions for all). Gains credibility by creating positive long-term impact
- Identifies problems in a channel performance and comes up with solutions that can mitigate the issues collaborating with relevant teams.
- Monitors new Product introductions in the market, analyze retail audit reports and plan actions basis the same.
- Measures ROI of investment done in channel marketing activations